When Faith Becomes a Meme: The Life of Ju Coin and the Self-Narrative of Cryptocurrency

From "Apple Life" to "Ju Coin Life"

Recently, a term has become extremely popular on the Chinese internet: "Apple Life vs Android Life."

This meme originated from the live stream of Douyin influencer Hu Chenfeng, who used smartphone brands to satirize social class and consumer anxiety. A shabby rental apartment represents "Android Life," while café visits and studying abroad represent "Apple Life."

What started as a joke quickly evolved into an internet phenomenon. Netizens began creating various extended terms on social media: "Apple Education," "Android Logic," "Apple Love," "Android Commute," and so on. In the midst of laughter and self-mockery, people completed a self-reflection.

The popularity of this meme reveals a deeper societal symptom: the binding of consumption and identity, anxiety over class imagination, and a self-narrative that carries a sting of humor. When brands become extensions of identity, what exactly are we choosing?

As a result, similar usages spread rapidly. In the crypto world, various "XX Life" phrases emerged to describe the lifestyles and investment philosophies of users from different projects.

A "Not-So-Meme" Meme

Initially, "Ju Coin Life" was just a spontaneous creation by the community regarding Ju.com. However, its trajectory of dissemination is different from other memes due to the depth of time accumulated behind it.

Ju.com was established as early as 2013. At that time, the crypto world was still very primitive: no DeFi, no NFTs, just a group of idealistic young people passionate about digital finance. They experienced several bull and bear cycles, faced skepticism and misunderstanding, and were even overlooked for a time. But they did not disappear; instead, they quietly reconstructed.

In 2024, it was renamed JuCoin. In 2025, it upgraded to Ju.com, a simpler name that carries greater ambition. They chose not to hype concepts; instead, products were rolled out one by one: JuPay integrated crypto payments into daily life, JuCard connected global consumption experiences, xBrokers pushed real-world assets onto the blockchain, and JuChain provided underlying support for the ecosystem with one-second block generation performance.

This slow and clumsy persistence gives "Ju Coin Life" a different quality. In a fast-paced speculative culture, it appears abnormal, even a bit rebellious.

The Warmth in the Community

To understand "Ju Coin Life," one must look at its community.

In the Telegram group, some share their testing experiences with JuChain, others study the cross-border payment speed of JuPay, and some organize the development timeline and product update rhythm of Ju.com. Of course, there are discussions about market trends, but they resemble more of a review of the project's execution and direction.

This atmosphere is reminiscent of early internet tech communities: everyone wants to make money, but more importantly, they want to understand what they are participating in.

A saying circulating in the community goes: "Charging forward with a smile is what it means to be a true Ju person." This phrase expresses an attitude: in the face of challenges, one can still maintain optimism and clarity.

We spoke with a community user. Earlier this year, he met Ju.com founder Sky face-to-face in Singapore and decided to build a position in the JU platform token early on. Three months later, he withdrew his principal and took profits in batches, adding over $300,000 to his account. But when there was a pullback, he re-entered the market, still shouting "50U by the end of the year."

Someone asked him, "Are you crazy? Can't you just take the profit?"

He replied, "What I believe in is the entire team behind Ju.com."

This is the warmth of the community.

This warmth is also reflected on-chain. On October 8, the $Ju Coin Life meme was launched on the JuChain ecosystem's meme platform CookPump. In just two days, the number of holding addresses exceeded 27,000, with a market cap surpassing $300 million and an increase of over 7.4 million percent. Behind these numbers is real participation, as well as the release of over a decade of accumulation in the Ju.com ecosystem.

A Narrative Experiment of Time and Trust

In the world of memes, time is measured in hours. Take off today, zero out tomorrow, switch trends the day after. But Ju.com has taken over a decade.

From 2013 to 2025, they experienced the ebb and flow of cycles over more than ten years. Each generation of users has left traces on this timeline. It is precisely because of this long accumulation that "Ju Coin Life" has become a collection of memories.

A community member wrote: "At that time, I didn't fully understand the phrase 'gathering your own strength,' but looking back now, that was the prologue to Ju Coin Life."

For old users, it signifies companionship and vigilance. For new users, it offers a smooth, tangible on-chain experience. And for the entire industry, it may represent a shift: when short-term frenzy gives way to long-term construction, when speculation begins to yield space for co-creation, memes may truly become a sustainable cultural form.

This year, at TOKEN2049 in Dubai and Singapore, Ju.com appeared as a platinum sponsor, with CEO Sammi on stage sharing a phrase: "Rewrite the impossible." This also summarizes the trajectory of the past decade; they are indeed proving that a mid-sized exchange can find its place in fierce competition through products and services.

Everyone is the Director of Their Own "Ju Coin Life"

In this uncertain market, some choose to enter and exit quickly, while others choose to stay the course. There is no right or wrong, only different time scales.

"Ju Coin Life" provides a new narrative template: it synchronizes emotional value with ecological construction, allowing belief to become an action.

There are dreams and plans, gains and losses, light and shadow, laughter and tears.

Everyone is the director of their own Ju Coin Life.