Bitget announces its partnership as the official partner of La Liga
ChainCatcher news, Bitget announced during the Token2049 event that it has become the official partner of La Liga, the top professional football division in Spain. This multi-year partnership is valued at tens of millions of dollars, bringing exclusive benefits to both parties and marking Bitget's strategic expansion in the sports sectors of East Asia (EASTERN), Southeast Asia (SEA), and Latin America (LATAM).La Liga President Javier Tebas stated, "La Liga has long been committed to innovation, being the first to apply technologies such as AI, VR, and big data to match strategies and performance analysis. Last season, we focused on this and launched a 'new era'. We see technological advancement as a core driving force. We hope to continue being pioneers in this field and strive tirelessly for it." La Liga's Director of International Affairs, Octavi Anoro, added, "This partnership is significant for La Liga's global expansion, particularly crucial for our strategic development in Asia, Turkey, and Latin America. La Liga has a broad fan base worldwide, and these fans are always at the forefront of innovation. This collaboration will help us better reach audiences in these markets while showcasing our shared values."Bitget CEO Gracy Chen expressed, "La Liga's forward-thinking aligns perfectly with Bitget's vision of promoting the global adoption of cryptocurrency. As the sports industry gradually embraces digital innovation, emerging technologies like Web3 are increasingly integrating into the sports sector. Our collaboration with La Liga will accelerate the adoption of cryptocurrency in sports, bringing new opportunities to fans and athletes. We believe this partnership will provide over a billion people with a new interactive experience and drive the widespread adoption of Web3 in emerging markets."In September 2024, Bitget celebrated its sixth anniversary, achieving sustained growth through continuous optimization of product features and providing excellent services, with global users surpassing 45 million. The concept of "Make It Count" runs through every collaboration of Bitget, emphasizing long-termism and staying true to its original intention, improving day by day. This philosophy complements the partnership with La Liga, as both parties will explore the intersection of cryptocurrency and sports, promoting the adoption of cryptocurrency and Web3 technologies in emerging markets. This collaboration not only helps Bitget and La Liga expand their influence globally but also aims to jointly lead the next billion users into a new era of future finance.
