Asset Entities merges with Strive to establish a publicly listed asset management Bitcoin financial company

ChainCatcher news, according to Business Insider, digital marketing and content delivery service provider Asset Entities (NASDAQ: ASST) announced that it has reached a definitive merger agreement with Strive Asset Management. The merged company will operate under the Strive brand, continue to be listed on NASDAQ, and become a publicly traded Bitcoin financial company.

Strive CEO Matt Cole will present the transaction and company strategy today at 2:15 PM ET during the Strategy World conference. Strive Asset Management will drive the accumulation of Bitcoin in a value-added manner, with strategies including: planning to initially exchange Bitcoin for equity in the merged company, and providing tax-free protection for investors under Section 351 of the U.S. tax code; acquiring cash at a discount through mergers with capital-rich companies; and releasing additional leverage to accumulate Bitcoin while utilizing internal fixed income and derivatives expertise to hedge risks in innovative ways.