Nike宣布与Roblox合作,将推出虚拟世界Nikeland
链捕手消息,Nike宣布与元宇宙平台Roblox合作,推出一个免费虚拟世界Nikeland,该世界仿效位于俄勒冈州比弗顿的耐克总部设计。玩家将能为他们的虚拟形象穿上Air Max运动鞋等数字版本的耐克产品,并可以在Nikeland中参与设计的各类游戏。Nikeland网站目前正在推广帽子和背包等独家商品。
Nike曾在十月底向美国专利商标局提交了7项申请,以在“可下载虚拟商品”领域保护其商标,暗示随着消费者对数字产品的兴趣日益浓厚,该公司打算提供此类产品。
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