The First Web3 Native Film Festival: How Decentralized Models are Reshaping the Film Industry

History has gone through many twists and turns, and the film and television content manufacturing industry, represented by theatrical films, has been severely impacted by the waves stirred up by the classical internet. The traditional property rights flow model of film and television content, along with the centralized forces behind it, is losing vitality in the face of the rapidly emerging content creation and consumption demands of the digital age. The centralized original sin of the old model has become an undeniable "dragon" that looms over the new generation of community UGC groups and content consumers.

What is the original sin of the old operating model of the film industry?

First, the opportunity to acquire copyrights is held in the hands of a few:

A small number of people control the pricing power and purchasing channels, leading to an artificial scarcity of copyrights and a lack of transparency in operational processes. This to some extent monopolizes the emergence of content derivatives while fostering and nurturing a massive gray market for piracy. This harms the interests of both UGC creators and original IP holders, resulting in a lose-lose situation.

Second, centralized decision-making leads to homogenization of content creation:

With the development of the information age, there has been a significant cognitive gap between market demand and commercial creation. The process and results of content creation are far removed from user needs, putting immense pressure on film creators regarding costs and revenues, while users consume a large number of rough, low-quality works, making it difficult to break the vicious cycle.

Is the decentralized model reshaping the film industry?

ATTA is a next-generation community empowered by ATTA DAO, based on Web3, focusing on film and entertainment content consumption, discussion, and creation. Its vision is to maximize the commercial value of content while allowing content creators to eliminate intermediaries through NFTs and obtain their rightful earnings using "liquid copyrights."

Creating the first Web3 native international film festival

The first Web3 native film festival "Rolling Youth Film Festival" held by ATTA from July 19 to October 18 is an unprecedented innovative exploration in the history of the film industry. This film festival pioneers a native model combined with Web3, bringing over 250 professional film works to users during the festival, allowing global film enthusiasts to recognize creators from the Asia-Pacific region and new international films. Participants can engage in various aspects of the content ecosystem, including award selection, through Web3 native methods. In addition to showcasing works from many renowned directors, this film festival will also become part of the top film festivals in Asia and even globally.

The ATTA DAO-based film and entertainment community will also launch simultaneously, and ATTA will soon announce more details regarding festival partners, the presidium lineup, film lists, and units.

The first Web3 international film festival ------ "Rolling Youth Film Festival" will set up four main segments:

Film Screenings: Over 20 films of different themes will be screened weekly, and relevant creative teams will be invited for online exchanges and sharing with community members daily.

LIVE TALK: A LIVE TALK will be held weekly, inviting renowned directors, filmmakers, stars, and judges to discuss the week's theme and interact online with community members.

Competitions and Awards: The film festival will evaluate the competing films with the participation of a jury led by prominent figures and community members, holding offline awards and providing monetary support as encouragement and recommendations for emerging directors and outstanding new works.

Film Community and Content Creation: Through bullet comments, reviews, and film critiques, community members participating in the film festival will receive incentives in the form of platform application tokens called Popcorn (Popcorn) based on their contributions and gain eligibility to mint the ATTAverse Club top-tier member NFT Pass.

Web3 native international film festival opens a play-to-earn model

The organizer of this Web3 native international film festival, ATTA, will issue a total of 15,000 "Rolling Youth Film Festival" pass NFTs:

Early Bird Tickets: A total of 1,000 tickets, priced at $100 each.

Regular Tickets: A total of 14,000 tickets, priced at $200 each.

Users holding pass NFTs will unlock all content of the Rolling Youth Film Festival, as well as the core incentive channel for Popcorn (Popcorn).

Early participants will receive substantial rewards ------ Popcorn (Popcorn)

What is Popcorn?

Popcorn is the official application token of ATTA, which is non-transferable and has no presale. It can only be obtained in two ways:

1. Participate in ATTA film festival and platform activities.

2. Purchase directly from the ATTA platform.

Popcorn holders can spend their Popcorn to mint ATTAverse Club NFTs. All Popcorn sold in swaps will be directly destroyed.

In the future, ATTA also plans to provide more use cases for $Popcorn, such as tips, online/offline events, and interactions with partners.

Web3 native international film festival buyback policy for Popcorn

Initially, the ATTA platform will be the primary market for Popcorn. Early users can acquire a meaningful share of Popcorn at a moderate price. The growing user participation on ATTA will also increase the supply of Popcorn. Once a certain supply threshold is crossed, prices will rise rapidly, allowing early users to gain substantial returns, as illustrated in the price curve below:

A. Pre-mining to provide Popcorn supply and base price.

B. Gradual price increase from the early stage to the mid-festival.

C. Rapid price growth from the mid-festival to the late festival.

D. Price ceiling in the late festival.

Anyone can directly purchase Popcorn from ATTA at the current price, and Popcorn holders can also sell their Popcorn back to ATTA at the current price; all sold Popcorn will be directly destroyed.

Popcorn will be a commitment from ATTA to early supporters, inviting them to participate in co-construction while promising to share the dividends brought by platform growth.

Back to the future, the film history of the Web3 era in ATTA's eyes

The future mode of film and television creation may completely exceed human imagination, and even the so-called film and television carriers at this stage may become antiques, while interactive film content experiences presented in a game-like manner will revolutionize human understanding of audio and video. However, regardless of how the future unfolds, ATTA hopes that the community will have the right to make decisions.

ATTA aims to create a positive feedback and development flywheel effect among content consumers, OGV creators, and PUGC ecosystems through DAO empowerment. It will introduce decentralized decision-making into the content creation ecosystem and extend "liquid copyrights" to broader content fields, including audio content, game development, IP derivatives, and brand licensing. Ultimately, it aims to build a truly "From the people, For the people" film content ecosystem.