Ducati announces the launch of its first digital collectible on the XRP Ledger

ChainCatcher news, Ducati has announced the launch of its first digital collectible on the XRP Ledger, which will feature a video sequence of the Ducati logo on motorcycle fuel tanks produced since 1946.

Ducati's CEO Claudio Domenicali confirmed the importance of Web3 innovation in providing fans with an immersive brand experience, stating that entering Web3 is another way to connect more closely with the Ducati community. It also offers an opportunity to meet a new community of NFT (non-fungible token) enthusiasts and provide them with a unique Ducati-style experience, collecting digital assets specifically developed for this new dimension of the brand.