Binance's Global Marketing Vice President Rachel Conlan will serve as Chief Marketing Officer

ChainCatcher news, Binance announced that its Global Vice President of Marketing, Rachel Conlan, will be appointed as Chief Marketing Officer (CMO). The official statement indicated that Rachel will continue to oversee and manage Binance's global and regional teams.

In the coming months, she will launch a series of new global campaigns and increase partnerships and efforts with key online influencers (KOLs) to attract newcomers to the space and seek innovative ways for users to engage with Web3 and cryptocurrency.

According to the crypto data platform RootData, Conlan previously served as the Global Head of Brand Marketing and Partnerships at OKX.