Exploring how social projects seize the craze for inscriptions and open a new wave of social trends?
Social platforms like DeBox can also embrace a huge user flow during the inscription carnival.Have you participated in this wave of inscriptions?
Since November, the price of ORDI has been continuously rising with the recovery of the cryptocurrency market. As of the time of writing, the price of ORDI has soared from a low of $3 to a peak of $74, an increase of about 25 times; SATS, another popular inscription, is currently priced at about 89 times its issuance price; the total number of Ordinals inscriptions has surpassed 50 million, with cumulative fees exceeding $210 million.
Following the explosive growth of Bitcoin inscriptions, major ecosystems such as Doge, Litecoin, Ethereum, Solana, Polkadot, and Avalanche have successively launched their own inscription projects; multiple markets/wallets, such as OKX and its Wallet, UniSat Wallet, Magic Eden, and Galxe, have quickly responded to the wave, integrating into the inscription ecosystem and embracing the surge of user traffic.
In this context, how should social projects seize the current opportunity to attract new traffic to their ecosystems? DeBox serves as a great case study that can help other social projects open new avenues.
Why?
Strategy
According to my analysis, since the rise of the inscription sector, DeBox has implemented various strategies to attract traffic from both the user perspective and the inscription community perspective:
Collaborating with inscription community projects to provide their own large user traffic, such as achieving over 10,000 views for all Twitter promotions;
Organizing AMAs related to inscriptions, inviting major KOLs for discussions, with some Spaces reaching nearly 30,000 views and over 2,000 listeners;
Inviting inscription communities to settle in, attracting more users interested in inscription projects to join the community.
As of the time of writing, I can find no less than 10 inscription communities on the DeBox platform, covering multiple ecosystems such as Bitcoin, Ethereum, and Avalanche, with some communities having over a thousand members, frequently discussing inscription projects and minting guides. Here are some of the communities I have compiled:
|----------------|-----------|------| | Community Name | Ecosystem | Members | | BRC20-INSC | Bitcoin | 0.7K | | brc-20---SATS | Bitcoin | 5.7K | | ⭕️rdinals?BTCs | Bitcoin | 3.5k | | MMSS?＃BRC20 Community | Bitcoin | 0.2K | | BRC20(L2)Roup | Bitcoin | 0.2K | | SRC20 Stamp UTXO Global | SRC20 | 0.3K | | POLs/Matic | Polygon | 87 | | Pols Inscription Club | Polygon | 68 | | ETHS Community | Ethereum | 1.4K | | AVAV Ten Thousand Charge??? | Avalanche | 3.2K |
Secrets to Success
I believe that DeBox's strategy for capturing traffic this time benefits from a close integration of market hotspots, industry operation modes, user mentality, and platform characteristics.
First, since November, inscriptions represented by MEME have once again swept the market, and coupled with the overall recovery, it has become a lasting hotspot. Those who can seize the hotspot can earn traffic.
Second, for users, what they most desire is to find ways and channels to make money online, and communities, compared to media and online searches, are the most direct, clear, and fastest channels to obtain information and answers. However, WeChat groups, while convenient, carry certain risks and are relatively closed (unable to search other communities); Telegram communities are mixed, often encountering scams; Discord communities are more complex to operate and harder to get started. As a Web3 native social platform, DeBox is favored by crypto users because its operations are simpler, it gathers Web3 users, and it can provide community search services. Currently, the inscription community I have joined constantly revolves around inscription projects, with daily interactions exceeding 999+ messages, indicating an active community.
Furthermore, inscriptions are essentially more inclined towards MEME, and their operation relies on the community. Whether it is minting distribution, price increases, or even the development and maintenance of certain projects, it all depends on the community. Therefore, community operation and activity levels become the most critical factors for inscription projects.
Finally, the various functions provided by DeBox, such as one-stop management tools for community operation and consensus management, BRC verification warehouse management tools, etc., align with the needs of crypto community building and attract inscription communities to settle in.
The combination of these factors allows social platforms like DeBox to seize popular IPs and tap into a larger user base.
Some information in this article is sourced from DeBox respondent tg@zanderdebox.
