Visa will launch a Web3 loyalty service that allows brands to create digital wallets for consumers

ChainCatcher news, according to Blockworks, Visa has announced the launch of a Web3 loyalty service called the Visa Web3 Loyalty Engagement Solution, which allows brands to create digital wallets for consumers to store reward points and experiences.

It is reported that the platform is designed by Visa in collaboration with the Web3 engagement and loyalty platform SmartMedia Technologies, aiming to transform the existing loyalty experience through secure, seamless, and immersive digital and real-world experiences.

Previously, Visa has had several products and partnerships in the crypto space, including card programs with multiple exchanges and USDC transactions and payments via the Solana blockchain.