The Starbucks Odyssey program will end on March 31

ChainCatcher news, according to TechCrunch, Starbucks announced that its Web3 customer loyalty program Starbucks Odyssey, which is in the testing phase, will be terminated on March 31 to "prepare for the next steps as we continue to evolve the program."

It is reported that Starbucks launched Starbucks Odyssey in 2022, marking its first foray into the Web3 world. The project combines the company's loyalty rewards program with NFTs to enhance the customer experience.