Community personnel: Polkadot's marketing expenses during Token2049 were approximately $387,000

ChainCatcher news, Polkadot community member Eric Holst disclosed all marketing expenses for Polkadot during Token2049 on LinkedIn, totaling $387,772.

This includes:

• $199,500 for event sponsorship
• $100,000 for a 36 square meter booth ($70,000 for airport billboards, which did not occur)
• $25,000 for demand generation activities, $20,000 covering travel expenses for 8-10 staff members
• $10,000 for merchandise (including 300 shirts, 180 pairs of flip-flops, 200 fans, 180 hats, and a Messi jersey from Inter Miami)
• $5,000 for photography and videography, along with other miscellaneous expenses.

Holst stated that these funds came from the Events Bounty and OpenGov Treasury, approved by a DAO community vote.

According to LinkedIn, Eric Holst works at Distractive, which provides core marketing services for the Polkadot network and ecosystem.