The popularity of "RedNote" on Google Search in the United States is rising, and TikTok users are flocking to Xiaohongshu

According to ChainCatcher news, data from Google Trends shows that the search interest in "Xiaohongshu" (translated as "little red book" in English) in the United States has significantly increased.

With the U.S. crackdown on ByteDance, some TikTok users have started to turn to Xiaohongshu, jokingly calling themselves "TikTok refugees," and even jokingly stating that they are learning Chinese and planning to "move to China." Xiaohongshu users have responded enthusiastically, welcoming American users and even asking them for help with their English homework.

Data shows that Xiaohongshu (RedNote) has now risen to the top of the free app download rankings in the Apple App Store in the U.S. region.