Grayscale CEO reveals strategic transformation plan, aiming to attract customers with diversified products
ChainCatcher news, according to Fortune, Grayscale CEO Peter Mintzberg disclosed in an interview the strategic transformation the company is facing after the launch of its Bitcoin ETF. Mintzberg hopes to attract customers by expanding the product line. These products include existing or planned ETFs that provide investment in various crypto assets, participation in Ethereum staking, and funds built around selling covered call options.
In addition, Mintzberg is also forming a national sales team, which has now expanded to 19 members. Mintzberg declined to disclose specific clients, but during his time as a Wall Street asset management manager, he worked with a wide range of clients from family offices to sovereign wealth funds.
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