Bitget and SWEAT have reached a strategic partnership to jointly promote a new paradigm of Web3 sports economy
ChainCatcher news, Bitget has reached a strategic partnership with SWEAT, aiming to jointly lower the barriers for Web2 users to enter Web3 and connect the virtual and real worlds. This collaboration will officially debut at the 2025 Dubai Esports Festival (DEF), where the event will showcase an innovative model of "earn crypto rewards while exercising" through fun interactive experiences. From Dubai Airport to Sheikh Zayed Road, city landmark advertisements convey the vision of the partnership with the slogan "Walk into Crypto---Step. Sweat. Score."
SWEAT co-founder and CEO Oleg Fomenko stated, "We are transforming everyday exercise into a new path for financial empowerment. This is not only a digital incentive for basic life activities but also a profound reshaping of the way digital assets are owned."