Treasure Global, a publicly traded company in the U.S., plans to invest $100 million in cryptocurrency

ChainCatcher news, according to CoinDesk, US-listed e-commerce and fintech company Treasure Global (TGL) plans to invest up to $100 million in cryptocurrency as part of its new capital strategy.

The company will invest in Bitcoin, Ethereum, and "regulated stablecoins," with funding sources including existing equity financing tools ($50 million) and institutional partnerships ($50 million).

Treasure Global stated that this funding will be used to support its AI-driven consumer analytics platform, which is set to launch later this year. The company added that the digital asset reserve initiative aims to enhance balance sheet efficiency and lay the groundwork for future tokenized loyalty programs and crypto payments.

It is worth noting that Treasure Global currently has a market capitalization of $4.34 million, and its stock price rose over 11% on Wednesday.