Coinbase's German executives attract conservative investors to the crypto market through premium services
ChainCatcher news, according to DL News, Denny Morawiak, the head of Coinbase Germany, is adopting a "white glove" service strategy to attract high-net-worth individuals in Germany to invest in cryptocurrency.
As the largest economy in Europe, German investors are known for their risk aversion, with only 8% of the population holding crypto assets, far below the 25% in the UK. Morawiak aims to change the traditional investment habits of Germans, who rely on savings and pensions, by sponsoring Borussia Dortmund football club and organizing elite events targeting wealthy entrepreneurs.
He stated, "We are a wealthy country, but relatively speaking, the people are not wealthy, which is a pity."
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