Author: Lesley, MetaEra

Against the backdrop of the maturing cryptocurrency market and the gradual clarification of policies worldwide, Real World Assets (RWA) are moving from concept to practice. The rise of the RWA sector, as a bridge connecting traditional finance and the blockchain world, signifies a shift of blockchain technology from speculation to practicality.

In Hong Kong, a city at the forefront of digital asset regulation globally, MetaEra CEO Jessica recently interviewed Plume Network co-founder Teddy Pornprinya, engaging in an in-depth dialogue about the construction of Plume Network's RWA ecosystem, technological innovations, and globalization strategies.

Before founding Plume, Teddy ventured into both traditional finance and the cryptocurrency field. He has worked at investment banks, Coinbase's venture capital department, DeFi protocols, and Binance's BNB Chain, accumulating rich industry experience.

Three Core Pillars of Plume Network

Plume is the first full-stack RWA blockchain and ecosystem specifically designed for RWA finance (RWAfi), dedicated to promoting the on-chain integration of real-world assets and simplifying the deployment process for real-world asset projects.

According to founder Teddy Pornprinya, Plume Network's development strategy is built on three core pillars:

Technical Infrastructure

"In terms of technical infrastructure, we are building different types of products, making it easier for any asset to go on-chain," Teddy explained. Plume's technical infrastructure provides standardized digital solutions, enabling various real-world assets to smoothly connect to the blockchain.

Market Expansion Department

Facing the critical question of "how to reach the right holders after assets go on-chain," Plume has a dedicated market expansion team.

"We have a professional market expansion team responsible for business development, marketing, community building, and ecosystem incentive design. Our goal is to help projects establish brand image and a clear narrative system," Teddy stated. Through these measures, Plume can accurately target the right markets and investors, increasing asset liquidity.

Additionally, on the demand side, Plume helps projects find suitable funding sources. Plume collaborates with various exchanges, custodians, family offices, funds, and trading communities to introduce capital for various assets on the platform.

Deep Integration of RWA and DeFi

Building a DeFi layer that deeply integrates with RWA assets is also one of Plume's core pillars. "By combining RWA with the DeFi layer we are building, Plume can further enhance liquidity and practicality."

Currently, Plume has deployed various DeFi products, including perpetual contract DEX, automated market makers (AMM), and lending protocols. These products collaborate with different asset issuers to create diverse investment opportunities for users.

Since the mainnet launch a month ago, Plume Network has achieved remarkable results. Teddy revealed, "We rank first globally in the number of RWA holders among major blockchains, with Ethereum in second place."

Currently, Plume Network's total value locked (TVL) has reached approximately $250 million, with around 200 projects from the testnet phase included in the ecosystem. These projects are being deployed in phases. Teddy stated, "Our growth rate is quite impressive."

Hong Kong Strategy: An Important Pivot for Building a Global RWA Platform

When talking about Hong Kong, Teddy's tone revealed anticipation. "For us, Hong Kong is a very promising market."

In the United States, Plume has accumulated rich experience in collaborating with regulatory agencies. "Our General Counsel Salman Banaei has previously worked at the SEC (U.S. Securities and Exchange Commission) and CFTC (U.S. Commodity Futures Trading Commission). Additionally, we have had in-depth communications with regulatory agencies such as the SEC's cryptocurrency working group and the Treasury," Teddy introduced. "We hope to bring the experience we have accumulated to the Hong Kong market, as it is an excellent area for us to continue building our brand and ecosystem."

Recently, Plume announced the "Bridge Program" specifically targeting the Hong Kong market. This program is aimed at various tokenized asset issuers, providing them with Plume ecosystem incentives and other token asset rewards. Plume will also assist these partners in initial market promotion and building brand influence.

Global Strategy: Plume's Regional Layout and Global Vision

"We believe that traditional RWA projects often focus too much on the United States, while we are a global team with a very global perspective," Teddy pointed out. Plume Network's globalization strategy reflects its deep understanding of the RWA market.

Location of Plume's New York Office

"For Plume, establishing a global brand is very important. We started in New York, just opened an office in the Empire State Building, and now we are setting up a physical presence and office in Hong Kong. Our goal is to become a global platform for RWA."

Looking ahead, Plume plans to expand its core infrastructure established in the United States to the Asia-Pacific region within the next 6-18 months, including previously applied innovation exemptions, the development of yield-bearing stablecoins, and obtaining transfer agency licenses.

Teddy stated that Hong Kong and the entire Asia-Pacific region are full of enthusiasm for the RWA sector. Whether asset issuers or capital allocators, market participants are highly motivated.

Conclusion: From Concept to Implementation

RWA is redefining the boundaries of financial infrastructure. As a crossroads of Eastern and Western finance, Hong Kong provides an ideal development environment for this emerging field. "We hope to continue building our ecosystem in Hong Kong." Teddy believes that at this critical moment of digital transformation in traditional finance, Hong Kong will once again demonstrate its unique advantages as an international financial center.

As blockchain technology gradually shifts from a speculative tool to a practical infrastructure, platforms like Plume Network are becoming bridges connecting traditional finance and the digital world. And Hong Kong is the most solid pivot of this bridge.