Author: 0x9999in1, MetaEra

The Web3 strategy and layout of listed companies have become a hot topic of increasing public interest. Against this backdrop, MetaEra officially launches the "Executive Interviews on Crypto Concept Stocks" series. We will engage with those corporate leaders who dare to lead in the wave of digital transformation, exploring their strategic layouts, business innovations, and financial innovations through the first-person perspective of decision-makers, providing forward-looking insights for industry participants.

The guest of this interview is Felix, CFO and Executive Director of Coolpad Group. Coolpad Group (2369.HK), as a technology company deeply engaged in the mobile communication field, focuses on mobile phone manufacturing and operating system development. In July 2025, Coolpad Group announced the establishment of the RWA division, officially entering the RWA field, marking the company's transformation from a traditional hardware manufacturer to a comprehensive technology service enterprise. This article delves into how Coolpad Group revitalizes its existing assets and embraces Web3 through its RWA strategy, exploring its new strategic positioning in the digital economy era through Felix's insights.

Strategic Transformation: Driving Asset Value Release

From an external perspective, the establishment of the RWA division by Coolpad Group in July 2025, directly led by Chairman and CEO Chen Jiajun, marks the company's strategic transformation towards the Web3 field. Felix shared: "Coolpad Group's entry into the RWA field at this time is a strategic decision made after careful consideration, closely linked to our market observations, policy responses, and long-term development goals." He pointed out that since the second half of 2023, Coolpad Group has actively explored business opportunities related to Web3 and increased investment in the digital currency field in 2024, including purchasing dedicated server equipment for cryptocurrency business and investing in related listed securities. The establishment of the RWA division is a strategic deepening based on previous explorations.

The core driver of this transformation lies in the fact that the company's asset value has not been fully reflected in the capital market. Felix stated: "As of December 31, 2024, the group's investment properties are valued at approximately HKD 3.151 billion, but the group's market value has long been below the book value of net assets. We believe that providing a more objective fair value measurement for assets through RWA is an effective way to drive asset value release." The "Digital Asset Development Policy Declaration 2.0" issued by the Hong Kong Special Administrative Region government provides clear guidance for RWA innovation. Felix emphasized: "We are aligning with this trend, aiming to explore business within a legal and compliant framework." This strategy is highly consistent with the company's long-term goals of promoting a diversified ecosystem transformation, adhering to technological innovation and market demand orientation, utilizing blockchain technology to revitalize existing assets and create new value, marking an important step in seeking new growth engines.

Strategic Execution: Focusing on the Feasibility of Core Property RWA

Coolpad Group adopts the strategy of "solidifying the foundation and pursuing innovation," focusing on the asset tokenization of the Coolpad Building in Nanshan, Shenzhen, and the Songshan Lake Technology Ecological Park in Dongguan, balancing the allocation of traditional business and Web3 innovation resources. Felix shared: "In terms of mobile phone business, we maintain stable development by collaborating with operators and expanding domestic and international markets. On the other hand, we will shift incremental resources and strategic focus towards high-potential innovative businesses." The establishment of the RWA division, personally led by Chen Jiajun, indicates the highest level of resource investment, and the company plans to continue investing in Web3 infrastructure in 2025, reflecting its determination in capital allocation. Felix emphasized: "In promoting innovative businesses like RWA, the company will strictly adhere to regulatory policies in Hong Kong and other relevant regions, with the primary task being to ensure compliance and risk control. The entry point is to use our own quality assets for pilot projects, specifically starting with the two core properties in Shenzhen and/or Dongguan for RWA exploration, which is a pragmatic strategy."

When asked about the specific implementation of the tokenization of these projects, Felix introduced: "Coolpad Group is collaborating with professional consultants and partners to conduct feasibility studies on RWA around the asset rights of the 5A-grade office buildings in Nanshan Technology Park, Shenzhen, and the Songshan Lake Technology Park in Dongguan. The preliminary exploration focuses on how to effectively convert core asset value, assess the adaptability of technical solutions, and design a reasonable ownership and legal compliance framework." The first batch of targets includes the 5A-grade office buildings in Nanshan Technology Park and the technology park adjacent to the Huawei base in Songshan Lake, which is included in the planning of the Greater Bay Area Science City. Facing challenges of compliance and market acceptance, Felix stated: "The company will make the legal compliance framework one of the core research topics, actively collaborating with various professional institutions, and plans to hire professional legal advisors and technical teams to design transaction structures and mechanisms in compliance with the laws and regulations of relevant jurisdictions, ensuring the legality of the process." He added: "The company recognizes that transparency and value support are key to enhancing market acceptance." With the support of Hong Kong's "Digital Asset Development Policy Declaration 2.0" and the mature legal system and regulatory framework of Hong Kong as a global Web3 hub, Coolpad Group has a greater advantage in connecting with international capital and attracting global investor trust, while Hong Kong's open regulatory stance also provides it with rich ecological resources and cooperation opportunities.

Diversification and Synergy: Patent Technology Empowering RWA Layout

While promoting asset tokenization, Coolpad Group is also empowering its RWA layout through patent technology, further deepening its diversification strategy. Felix shared: "In recent years, Coolpad Group has expanded from a single mobile phone business to property leasing, ecological chain products (such as smart wearables, smart health devices, etc.), and Web3-related businesses, such as digital currency business. In 2024, revenue from cryptocurrency business accounted for 19.56% of total revenue, proving the company's achievements in diversification." The establishment of the RWA division is a measure for the company to deepen its presence in the fintech field, aiming to transform from a traditional hardware manufacturer to a comprehensive technology service enterprise.

Coolpad's patents and technological accumulation in mobile operating systems (COOLOS), wireless communication protocols, 5G, and AI technologies provide solid support for the RWA strategy. Felix stated: "Our mobile phone business has a natural synergy potential with the emerging Web3 business. For example, Coolpad's smartphones can serve as secure terminals for users to access and manage digital assets; the company's expertise in operating systems and software development can be used to create secure mobile platforms integrating digital wallet and identity authentication functions." He further pointed out that with the deepening layout in the AI field, future AI technology will empower Web3 businesses, providing users with smarter, more efficient, and secure services.

Web3 Outlook: RWA Reshaping Value and Future

Felix is confident in the RWA strategy, believing it has the potential to become a new growth engine. He shared: "As a member of the company's management, I believe that entering the RWA field has strategic significance in reshaping value for Coolpad's future development and is highly likely to become a new and strong growth engine for the company." Furthermore, Felix emphasized: "Actively embracing cutting-edge technologies such as Web3, AI, and blockchain will completely refresh the market's perception of the Coolpad brand, showcasing our determination to be proactive and embrace the future." The traditional mobile phone business industry is highly mature, while the potential of the digital economy is enormous. Coolpad has already achieved initial revenue results in the cryptocurrency business, and the RWA business has broader imaginative space, not only to release asset value but also to create sustainable revenue sources.

Looking ahead to the future of fintech and Web3, Felix stated: "I am personally confident about the future of fintech and Web3. We are in the midst of a profound transformation driven by technology, which will reshape the underlying logic of the entire business world in the future." He believes that Web3 builds a fairer, more transparent, and efficient value internet through decentralized technology, and RWA, as a bridge connecting the digital world and the real economy, solves the liquidity issues of traditional assets through tokenization, achieving asset segmentation and global transactions, reflecting inclusive finance. Felix shared: "We firmly believe that technological innovation is the core driving force for development. Entering the RWA field is not only for the company's own development but also hopes to participate in and promote the construction of this new financial ecosystem, contributing to the progress of the industry and the development of society. We are honored to participate in this significant transformation and look forward to actively becoming a pioneer in the future development."

Conclusion: Coolpad Group Opens New Growth Path

In summary, Felix defines Coolpad Group's RWA strategy as a key step in its transformation from a traditional mobile communication enterprise to a comprehensive technology service enterprise. Leveraging Hong Kong's policy and ecological advantages as a global Web3 hub, Coolpad Group opens up new growth paths through technological innovation and asset value reassessment. In the future, the company will continue to solidify its mobile phone business, increase investment in RWA and Web3 infrastructure, and promote business innovation and ecological cooperation through the integration of AI and blockchain. Felix's insights showcase Coolpad Group's ambition and vision in the digital economy era, and its RWA strategy is not only a breakthrough for the enterprise but also a positive contribution to the future development of Web3.