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Report: Coinbase and Kraken account for 22% of AI citations in the US crypto industry, IBIT leads in Bitcoin ETF-related responses

2026-05-10 16:16:50
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Market analysis reports show that Coinbase and Kraken together account for 22% of all AI citations in the cryptocurrency category, with Coinbase accounting for 13% and Kraken for 9%, leading by more than three times compared to other U.S. trading platforms.

Gemini ranks third with 5.5%, Robinhood Crypto ranks fourth with 5%, and BlackRock's spot Bitcoin ETF IBIT ranks fifth with 4.5%, dominating questions related to "Bitcoin ETF." The analysis points out that the influence of hardware wallets in AI responses is diminishing; while Ledger and Trezor still dominate questions related to "best crypto wallets," AI is increasingly inclined to recommend regulated trading platform custody solutions for the question of "best crypto asset storage methods."

The report believes that the "self-custody narrative" that emerged after the FTX incident is no longer the dominant framework cited by AI. Furthermore, AI is rapidly shaping the landscape of U.S. retail crypto financial brands. "When users ask ChatGPT where to buy Bitcoin, the platforms prioritized by AI will have the opportunity to define the industry landscape for the next decade."

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