Salesforce spent $3.6 billion to acquire the AI customer service product Fin, strengthening its enterprise AI strategy

According to Tech in Asia, Salesforce announced the acquisition of the AI customer service product Fin for approximately $3.6 billion, with the deal expected to be completed in the fourth quarter of fiscal year 2027. Following the announcement, Salesforce's pre-market stock price rose by 1.1%.

Fin is an AI customer service product that can seamlessly collaborate with existing help desk systems such as Salesforce and Zendesk. This acquisition will complement Salesforce's Agentforce platform, which already covers multiple business scenarios including sales, service, marketing, and commerce, and connects AI agents with enterprise data through Data Cloud.