Apple raises prices for Mac and iPad to cope with memory chip shortages

According to Bloomberg, Apple has raised the starting prices of several Mac and iPad models to offset the rising costs caused by shortages of memory and storage chips.

The company's official website shows that the starting price of the MacBook Neo has been raised from $599 to $699, the MacBook Air from $1,099 to $1,299, and the MacBook Pro, iPad Air, and iPad Pro have also seen price increases. This move will not affect Apple's main source of profit—iPhone.