Huobi HTX "VIP Guardian Program" | Beth: True VIP service is becoming a resident partner of the client

The "VIP Guardian Program" is a series of interview columns launched by Huobi HTX, focusing on large client service practices. Every Tuesday, it invites frontline account managers from the platform to share real service experiences, market observations, and insights into client needs, conveying a long-term service philosophy and showcasing Huobi HTX's professional and stable client service capabilities.

In this episode of the "VIP Guardian Program," we invited Huobi HTX account manager Beth, who interprets what true "service granularity" is with professionalism and attention to detail.

At the start of the live broadcast, she shared a rather dramatic fate: earlier, she was invited to be a judge for the "Huobi Sister" talent competition. During that relatively sluggish market phase, she truly felt the professionalism of the Huobi HTX team in doing practical work for the brand and users. Interestingly, the two hosts interviewing her, Guo'er and Xiaxia, initially met because of the "Sister" competition, and now they have not only become colleagues fighting alongside her but also irreplaceable close friends.

From the commercialization operations of early internet giants to a decade rooted in the Crypto industry, Beth has experienced multiple market cycles and witnessed the development and changes in the industry. Beth understands that in the Web3 era, serving high-net-worth clients can no longer rely on traditional traffic thinking but must truly enter the client's business scenario and understand their needs.

Breaking the Information Gap, Being a True Financial Helper

Many users' perceptions of account managers often stop at "small talk" and "giving out promotional items." But in Beth's eyes, the core value of an account manager is to use information advantages to directly optimize the client's cost structure, translating directly into visible cash in their accounts.

The most basic aspect is cost reduction. Beth once guided a client with a large trading volume to allocate ecological cooperation tokens $HTX under suitable market conditions. Just this simple operation saved the client an additional 10% in trading costs on top of their already low fee rate.

Next is the addition of revenue. A client who is usually busy had a large amount of idle funds in their account. After understanding the user's needs, Beth helped him streamline his asset structure and activated stable income features like "automatic earning," allowing the previously dormant funds to generate thousands of dollars in passive income without him even realizing it.

The most powerful demonstration of an account manager's hard-core strength is the multiplication of capital utilization. Facing some professional trading teams with extremely high capital utilization but limited liquidity, Beth not only keenly captures their pain points but also quickly coordinates platform resources to provide customized financing and lending. With interest costs as low as 0.15%, she directly leverages ultra-high leverage of 1:3 or even 1:4. With extremely low capital friction costs, the client's overall revenue achieved exponential growth. This kind of impactful professional empowerment is the hard-core value of account managers.

Rejecting Standardization, Customization for Each Individual

"The client's needs are not something we force upon them, but rather something we need to explore along their trading path." Beth emphasizes that true VIP service is not a standardized template script but rather precise strategies tailored to individuals.

When dealing with "aggressive" clients who enjoy high volatility and high leverage, many customer service templates respond with "mandatory risk control warnings." But Beth understands the client's trading philosophy: "High risk, high reward; liquidation is also part of the strategy." For these clients, she never imposes her views but directly helps them apply to raise their position limits to the maximum, giving them the freedom they desire.

In terms of product terminal usage, Beth's service also achieves extreme differentiation. For quantitative clients who heavily rely on the Web API, she focuses on optimizing matching speed and stabilizing the technical environment; for app clients who check the market anytime and anywhere, she emphasizes flexible activity registration reminders and the security of withdrawal and deposit channels.

Every client is unique, and there are no templates.

The Boundaries of Service Are Determined by Client Needs

If professionalism and attention to detail are the baseline for Huobi HTX account managers, then the watchful assistance in the details of life is where Beth shows her most differentiated warmth.

This is also the most touching case for Beth.

She has an old client whose trading volume has always been stable but suddenly experienced a cliff-like decline during a certain period. Out of professional sensitivity and concern for a friend, Beth casually inquired and learned that the client's family member was seriously ill, and he was exhausted from searching for matching medical resources.

Helping clients find medical resources is clearly not written in any VIP rights manual of Huobi HTX, but Beth did not hesitate. She quickly utilized her accumulated high-end medical consultant resources, created a dedicated communication group, and accurately connected the client's family member's medical history and examination data to the most authoritative experts across cities.

Beth emotionally stated, "Our vision for matching client rights is not limited to trading or asset appreciation, but more about listening to the comprehensive needs presented by clients."

No Client Is Too Small; Everyone Is a VIP

At the end of the live broadcast, Beth said a very simple yet powerful statement: "Here, there are no small clients. Whether it's a professional institution with tens of millions or an ordinary player trading just a few hundred USDT each time, as long as they come, they are all VIPs."

This initial intention of treating every user equally perfectly corroborates what host Xiaxia expressed during the live broadcast: "Account managers are the core bridge that makes client and platform information more symmetrical and generates greater benefits."

Indeed, in this rapidly changing Web3 era, technology and algorithms have built the framework for trading, but what truly retains users is always the warmth and trust between people. The Huobi HTX account manager team, represented by Beth, is practicing a deep transformation from "traffic" to "trust" with their professionalism, attention to detail, and empathy, becoming the most reliable business advisors for every Web3 explorer.

Complete live broadcast replay: "VIP Guardian Program---Beth"