Amazon adjusts its AI strategy, gradually phasing out most flagship Nova models and focusing on cutting-edge model development

According to Business Insider, Amazon is making a comprehensive adjustment to its AI strategy, gradually phasing out most of its self-developed flagship Nova models, including the high-end Premier and Omni models, the Reel video generation model, and the Canvas image generation model, with the remaining products only maintaining a "Keep The Lights On" (KTLO) status. Resources are being shifted from the existing Nova series to the new frontier model project led by researcher Pieter Abbeel (who joined through the acquisition of Covariant), with the new flagship model expected to debut at this fall's re:Invent conference.

This adjustment is accompanied by organizational restructuring. Amazon laid off employees in the AGI department last week and closed the AGI Lab established in 2024 by absorbing the AI startup Adept team. AGI head Rohit Prasad left in December 2025, and AGI Lab head David Luan stepped down in February of this year. The AGI organization was integrated under Senior Vice President Peter DeSantis in December of last year, merging with chip development and quantum computing. An Amazon spokesperson responded that the company "has long supported AI models in production environments" and emphasized that "AI models remain one of the company's most important work directions," with the model lineup continuously evolving based on customer needs.