Canva slows down feature launches due to high AI inference costs, revenue growth forecast adjusted to 20%

Design software company Canva has lowered its annual revenue growth forecast by one-third to 20% due to AI feature delivery costs far exceeding expectations. CEO Melanie Perkins stated that user demand for AI features "significantly exceeded expectations," but the company has decided to postpone the large-scale launch of related products until it optimizes its architecture, reduces unit costs, and improves its business model. Since the release of Canva AI 2.0 in April, the cost per task has decreased by nearly 90%, but the volume of designs generated by AI users is three times that of previous versions, and economic pressures remain.

This case reflects a common dilemma in the software industry: the cost of AI inference is breaking the traditional software "zero marginal cost" profit logic. Pitchbook analysts pointed out that Canva and Figma are the "most obvious signals" of this trend. Figma's free cash flow profit margin in the second quarter has dropped from 27% in the first quarter to 14%, and revenue growth in the third quarter is expected to slow from 48% to 36%. Canva previously sold employee shares at a valuation of $42 billion, and the market had anticipated its IPO in 2026, but analysts now believe the IPO may be delayed until next year.