Bilibili released its Q2 2026 financial report, with a net profit increase of 55% year-on-year

Bilibili (Nasdaq: BILI, HKEX: 9626) announced its unaudited financial results for the second quarter ended June 30, 2026. The average daily active users (DAU) reached 116.5 million, an increase of 7% year-over-year; the average daily usage time was 113 minutes, with total usage time increasing by 14% year-over-year. Total net revenue was 7.94 billion RMB (approximately 1.17 billion USD), an increase of 8% year-over-year. Among this, advertising revenue was 3.13 billion RMB, an increase of 28% year-over-year; value-added service revenue was 2.97 billion RMB, an increase of 5% year-over-year; mobile game revenue was 1.39 billion RMB, a decrease of 14% year-over-year; and IP derivatives and other revenue was 449.8 million RMB, an increase of 2% year-over-year.

Gross profit was 2.95 billion RMB, an increase of 10% year-over-year, with a gross margin of 37.2%, up from 36.5% in the same period of 2025. Operating profit was 372.9 million RMB, an increase of 48% year-over-year. Net profit was 339.1 million RMB, an increase of 55%, with a net margin of 4.3%; adjusted net profit was 703.6 million RMB, an increase of 25%, with an adjusted net margin of 8.9%. Basic earnings per share were 0.82 RMB, and adjusted basic earnings per share were 1.69 RMB. As of June 30, 2026, the total amount of cash and cash equivalents, time deposits, and short-term investments was 24.3 billion RMB.

Chairman and CEO Chen Rui stated that the company achieved steady growth, with monthly active users reaching 371 million. CFO Fan Xin noted that this marks the 16th consecutive quarter of improvement in gross margin.