The performance of the toy company in the first half of the year shows a divergence: Pop Mart's net profit increased by 10.1% in the first half of the year, while Aofei Entertainment's net profit increased by more than 3 times

Multiple companies listed in the潮玩 IP derivatives sector have disclosed their performance for the first half of 2026. Pop Mart reported a revenue of 17.173 billion yuan in the first half of the year, a year-on-year increase of 23.8%, with a net profit attributable to the parent company of 5.038 billion yuan, a year-on-year increase of 10.1%. Domestic revenue grew by 47.3%, while overseas revenue decreased by 11.1% to 4.972 billion yuan. Pop Mart's Chairman and CEO Wang Ning referred to 2026 as the "Year of Adjustment," stating that revenue growth is not the primary goal, but rather focusing on corporate governance and operational health.

Aofei Entertainment reported a revenue of 1.332 billion yuan in the first half of the year, a year-on-year increase of 11.13%, with a net profit attributable to the parent company of 174 million yuan, a year-on-year increase of 370.70%. Its subsidiary, Wandian Infinite, incurred a loss of 19.5413 million yuan in the first half of the year. Yuanlong Yatu reported a revenue of 1.164 billion yuan, a year-on-year decrease of 16.35%, with a net loss attributable to the parent company of 3.6779 million yuan. The revenue from its IP cultural and creative business was 46.418 million yuan, a year-on-year increase of 134.48%. Shifeng Culture reported a revenue of 212 million yuan, a year-on-year increase of 11.83%, with a net profit attributable to the parent company of 3.0852 million yuan, a year-on-year decrease of 26.09%. The revenue from trendy toys was 25.9369 million yuan, a year-on-year increase of 222.85%.