Mastercard report: By 2030, 300 million shoppers will regularly use AI agents

Mastercard recently released the report "A Short History of the Future of Shopping and Payments," predicting that by 2030, approximately 300 million shoppers worldwide will regularly use AI agents, primarily concentrated in the United States, the United Kingdom, the Netherlands, China, and South Korea. The report is based on a survey conducted from June to July 2026 involving 13 markets and 13,000 pairs of parents and teenagers (a total of 26,000 respondents).

The survey shows that 65% of British teenagers believe AI will change the shopping habits of their generation, and the likelihood of teenagers globally using AI for shopping is about twice that of their parents. 22% of British teenagers expect shopping to be dominated by AI within five years, compared to only 11% in France. 79% of teenagers and 70% of parents have used AI to research products in the past year, while 51% of teenagers and 46% of parents have used AI to complete a purchase at least once.

The report cites Gartner's prediction that by 2028, the majority of B2B procurement will be mediated by AI agents, driving over $15 trillion in spending; by 2030, 20% of monetary transactions will be programmable. The report also suggests that "Know Your Agent" (KYA) could become a compliance advantage, with payment intent, consent, and machine-readable warranties forming the infrastructure of agent-based commerce.