Superlogic acquires Entravel's cryptocurrency business, Animoca Brands becomes a strategic investor

According to PR Newswire, Superlogic Technologies, the parent company of the travel and experience rewards platform Bookit, announced the strategic acquisition of the crypto white-label travel platform business of Entravel Group and the on-chain tokenization rewards technology builder Spree.

The acquisition will enhance Bookit's ability to directly integrate native travel and experience booking platforms into applications for crypto institutions and strengthen the tokenization capabilities of on-chain points and interoperable rewards. As part of the acquisition of Spree.Finance, Animoca Brands will become a strategic investor and shareholder in Superlogic, and Animoca Brands' Chief Operating Officer Minh Do will join Superlogic's advisory board.

After acquiring Entravel Group's crypto business, the Bookit ecosystem will add 27 white-label partners, including Kraken, MetaMask, and EtherFi, and open Bookit's network of over 2 million merchants for travel, retail, and VIP experiences to partners and their end users. Superlogic CEO Lin Dai stated that integrating the technologies and partner networks of Entravel Group and Spree is an important step in advancing scalable full-stack travel and rewards enterprise solutions.