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Merchants stock 50 units of iPhone Duo faced price cuts and are at risk of losses

2026-10-19 11:46:12

Fast Technology reported on October 19 that after the pre-sale of Apple's first foldable phone, iPhone Duo, the initial premium market quickly cooled down, and mobile phone merchants who stocked up in advance faced order price reductions. Zhengzhou mobile phone dealer Xu Shan locked in 50 units of the first batch in advance, with a total payment of 999,950 yuan, having paid a deposit of 25,000 yuan to upstream suppliers. The original plan was to resell to peers, earning 2,000 yuan per unit as initially agreed, totaling a profit of 100,000 yuan for 50 units.

The intended buyer lowered the purchase price twice overnight. The price of 3,500 yuan quoted on the morning of October 17 was already below Xu Shan's original cost price plus 4,000 yuan; according to the latest quote, selling all of this batch would result in a direct loss of 25,000 yuan. Xu Shan has suspended receiving goods, will not pay the remaining balance, and has split the order to inquire about prices from multiple old customers, looking for new buyers in batches.

The resale premium for ordinary purchasing users has also shrunk, with some consumers originally planning to sell at a 6,000 yuan markup, but second-hand buyers only offered a maximum of 3,000 yuan markup. Apple opened the pre-sale for iPhone Duo at 8 PM on October 16, and the in-store inventory for the launch day was sold out, with some online order delivery times postponed to late January next year. Reports quote industry insiders stating that the production ramp-up speed for the new foldable phone exceeded expectations, significantly shortening the market premium window.

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