Google updates cryptocurrency advertising policy in the UAE: Licensing and certification requirements to be implemented starting October 21

Google's advertising policy announcement indicates that starting from October 21, 2026, advertisers targeting cryptocurrency exchanges and software wallets in the UAE must obtain permission from one of the designated local regulatory authorities and be certified by Google.

Acceptable licensing authorities include the Capital Markets Authority (CMA), the Dubai Financial Services Authority (DFSA), the Financial Services Regulatory Authority (FSRA), and the Virtual Assets Regulatory Authority (VARA). Advertisers must also comply with other local legal requirements, and this policy applies to all accounts globally that target the aforementioned advertisements in the UAE.