Apple's new CEO demands that Siri be upgraded to a proactive agent

According to Bloomberg reporter Mark Gurman, Apple's new CEO John Ternus recently spoke with software chief Craig Federighi, requesting to accelerate AI development and no longer be satisfied with merely patching Siri's existing features. Apple's next goal is to transform Siri into a truly proactive agent.

Currently, Siri can understand screen content, read user-authorized emails and messages, and perform some operations across applications, but it essentially still listens to one command and executes one action. Apple hopes it can remember tasks assigned by users over the long term, like ChatGPT Dots and Meta Muse, proactively check for changes, determine what to do next, and continue to push forward in the background.

Devices like the iPhone, Mac, and Apple Watch carry a large amount of personal information, and Apple also controls the operating system and application calling interfaces. Earlier this year, Apple announced that the number of active devices worldwide has exceeded 2.5 billion, but not all devices support the new version of Siri. Gurman stated that Apple could launch a version closer to a personal agent as early as 2027; if issues regarding autonomous planning, background execution, and permission security are resolved, Siri has the opportunity to become the personal agent entry point on iPhone and Mac.