NVIDIA's Jensen Huang hired a crisis public relations firm a year ago

According to "Wired," two informed sources revealed that Nvidia CEO Jensen Huang began working with crisis management firm Heller as early as October 2025, more than a year before he publicly acknowledged his extramarital affair on November 8. The firm's founder, Risa Heller, specializes in helping celebrities embroiled in public relations crises manage scandals, particularly adept at handling allegations of sexual misconduct. She has provided public relations services for former U.S. Congress members, well-known chefs, and writers involved in sexual scandals, as well as managing regular corporate public relations.

The sources indicated that Heller was initially primarily seen as handling Jensen Huang's personal matters, including family charitable activities, and her team frequently communicated with Huang and his daughter Madison Huang. Madison currently serves as Nvidia's Director of Product Marketing. On October 9, 2025, The New York Times investigated Nvidia's business dealings with Singapore-based data center company Megaspeed and disclosed that Jensen Huang had a close relationship with the company's executive Huang Le, which made Nvidia's senior management very nervous, and Jensen Huang himself was unhappy with the report.

By the end of that month, Nvidia's internal public relations team received instructions that from then on, any media inquiries regarding Jensen Huang, whether related to his personal life or company business, must involve Heller in the communication. More than a year later, Jensen Huang publicly admitted to being unfaithful to his wife, and Nvidia's board initiated an independent investigation. "Wired" has not confirmed whether Heller was initially hired to handle this extramarital affair. In response to reporters' inquiries, Heller referred the questions to Nvidia, which did not respond immediately.