OpenAI launched the beta version of the ChatGPT merchant feature

OpenAI has launched the Businesses in ChatGPT beta, allowing businesses to claim and verify their merchant information through the Business Hub, update key information, and add self-service product information streams that include pricing and inventory status. OpenAI states that ChatGPT reaches 1.2 billion users weekly. Shopify merchants can connect their stores from the Business Hub or Shopify backend to streamline the verification process.

The Business Hub also provides aggregated data, including the number of times merchants are mentioned in ChatGPT, website clicks, and common topics involved in conversations that reference their websites. Eligible U.S. e-commerce and online service businesses can create, test, and publish Business Agents to answer user questions and assist in understanding products or services. OpenAI states that it will not share user conversations or Business Agent chat content with businesses, and aggregated data is only provided after reaching specific interaction thresholds.