rednote

ChainCatcher news, according to Jinshi reports, the Tianyancha App shows that Xiaohongshu Technology Co., Ltd. has applied to register multiple "REDnote" trademarks in May 2024, with international classifications involving communication services, education and entertainment, scientific instruments, and more.Recently, the company's application for the communication services and social services category "REDnote" has been successfully registered, while the remaining trademarks have been rejected and are under review.It is worth noting that recently, Xiaohongshu Technology Co., Ltd. has applied to register multiple "REDPlayer" trademarks, with international classifications involving scientific instruments and education and entertainment, and the current trademark status is awaiting substantive examination.

According to ChainCatcher news, data from Google Trends shows that the search interest in "Xiaohongshu" (translated as "little red book" in English) in the United States has significantly increased.With the U.S. crackdown on ByteDance, some TikTok users have started to turn to Xiaohongshu, jokingly calling themselves "TikTok refugees," and even jokingly stating that they are learning Chinese and planning to "move to China." Xiaohongshu users have responded enthusiastically, welcoming American users and even asking them for help with their English homework.Data shows that Xiaohongshu (RedNote) has now risen to the top of the free app download rankings in the Apple App Store in the U.S. region.