Improve customer relationship management systems with blockchain? Learn about the practices of Cere Network

Author: Eric

The blockchain ecosystem has developed to this day, and in addition to on-chain native applications, the infrastructure and development modules are also becoming increasingly完善. The dream of improving traditional industries through blockchain seems to be racing towards its ultimate realization. Meanwhile, many giants in the internet industry are also intensifying their layout of blockchain solutions. In addition to internally developed blockchain platforms, some public chains that are well compatible with enterprise-level solutions have also become one of the choices. However, while the market is obsessed with lower-level concepts such as storage and computing, Cere Network has chosen a niche track like CRM.

Why Cere Targets the CRM Track Customer Relationship Management (CRM)

In today's business society, it is no longer simply about recording and maintaining information for a small number of customers, but has evolved into big data analysis involving tens of millions or even billions of users in the context of the internet. In simple terms, the demand for CRM has evolved from the B-end to the C-end. Faced with the vast and diverse feedback from C-end users (emails, memos, chats, reports, research, video files, call center records, etc.), it has become very difficult to handle this manually. At this point, the demand for AI CRM management systems based on digital and textual analysis has begun to emerge. However, before the popularization of cloud services, while instant AI had the capability to process data, the "unstructured" nature of the data itself and its decentralized storage locations made it difficult for AI to take action.

However, nowadays, AI CRM solutions, including DataBricks, have achieved a market value of hundreds of billions of dollars under the integration of cloud and algorithms, proving that this field itself will be a huge market. Against this backdrop, Cere Network was born primarily to solve two problems: one is how to ensure the privacy of the data itself, and the second is how to establish an open market for the industry, allowing customers and solution providers to trade freely in the market.

How to Empower CRM with Blockchain

The logic of Cere Network is not difficult to understand. Its basic implementation method is to store data through a decentralized network, and all actions related to data calls, analysis, etc., need to be confirmed through on-chain interactions.

Distributed Data Platform

Currently, the vast majority of enterprises' CRM data is stored in the cloud, and CRM solutions analyze this centrally stored data on cloud platforms to draw the conclusions that enterprises desire. The difference with Cere is that it first establishes a decentralized data cloud platform for storing customer CRM data. This platform is a peer-to-peer network where customer data can be distributed across multiple nodes and verified on-chain to ensure data security. The most obvious advantage of decentralized storage compared to cloud storage is the lower risk of data leakage. Even if this data is not encrypted, the leakage of data from a single node will not lead to serious consequences.

Open AI CRM Market

Companies like DataBricks are merely exceptions in the traditional market, while Cere has established an open market through blockchain, allowing any team or individual to seek customers in the market by providing high-quality CRM algorithms. The trustless nature of blockchain significantly reduces the trust costs for both parties. This open market provides a diverse range of choices for customers with needs, allowing them to obtain services point-to-point or use algorithms on the platform to build their own CRM management platforms, etc. Moreover, since the process of calling data can ensure privacy, and there is sufficient big data for training, better AI algorithms may even emerge on Cere, potentially allowing for overall analysis of a specific industry in the future. Thus, its value still holds great imaginative potential.

Future Development of Cere

As a Polkadot ecosystem project, Cere Network can fully utilize the cross-chain interoperability brought by Polkadot to expand into a broader market beyond enterprise-level applications in the future. Currently, in terms of enterprise-level applications, Cere has not yet widely expanded its market and is only conducting targeted exploration in certain industries. In addition to enterprise-level solutions, Cere is also expanding into areas such as DeFi and NFTs. In fact, the combination of public chains targeting enterprise solutions and native Web3 applications is beginning to show momentum. This combination not only helps provide liquidity for native tokens but also offers enterprises an entry point to directly participate in Web3 applications on-chain, making it perhaps more feasible to integrate their needs with applications such as DeFi than simply "bringing off-chain assets on-chain."