Analyzing the reasons for the explosive popularity of Moonbirds from four perspectives: value endorsement, technological innovation, community foundation, and wealth effect

Author: 7O'Clock Labs

Moonbirds: Can Moonbirds really become the next blue-chip NFT? What has Moonbirds done? In 2022, the major direction for NFTs is "breaking the circle" and "compliance." Currently, the NFT space is highly competitive, and it's crucial to pay attention to the entry strategy. Can the new NFT collection Moonbirds launched by PROOF really be something to look forward to?

"Moonbird and the 'PROOF Collective' NFT Family"

Moonbird: Let's take a look at Moonbird, what exactly is it? Moonbirds is a collection of NFTs based on bird imagery launched by PROOF. PROOF was founded by Kevin Rose, a partner at True Ventures, and is a high-quality podcast focused on the NFT space. With the launch of Moonbird, PROOF might really be something to anticipate.

Moonbirds has four major highlights: value endorsement, technological innovation, community foundation, and wealth effect.

1) The issuer of Moonbirds, PROOF, has a high-quality podcast that has considerable influence in the NFT space, which is the "value endorsement."

2) Holders can also allow their Moonbird to enter "Nesting" status, achieving "technological innovation."

3) PROOF has previously launched another NFT collection, "PROOF Collective," which has built a solid "community foundation."

4) The fact that Moonbirds can be sold at a high price of 2.5 ETH indicates that the previous floor price of "PROOF Collective" has nearly increased by 20 times, achieving a "wealth effect."

As the first pfp project launched by PROOF, Moonbirds has shown impressive performance in the layout towards the metaverse, and we are already looking forward to Moonbirds.

Value Endorsement: As mentioned earlier, PROOF's content podcast has considerable influence in the NFT space, and Moonbirds is based on bird imagery.

Founded by PROOF partner Kevin Rose, this high-quality podcast focused on the NFT space has also minted a "PROOF Collective" NFT collection. The floor price of this access NFT has skyrocketed to 92.5 ETH on OpenSea, nearly 20 times the initial "Dutch auction" starting price of 5 ETH. From the holding addresses of PROOF Collective, most holders have also achieved significant success in the NFT space. Clearly, the whales recognize the value of PROOF Collective. Now, it's time for Moonbirds to gain the favor of whale holders again.

Community Foundation: This is a punk club formed by 1000 NFTs from the "PROOF Collective."

Before Moonbirds, PROOF launched another NFT collection called "PROOF Collective," which consists of 1000 NFTs and has a very active secondary market. Holders of this access NFT have special privileges such as access to PROOF's private Discord, early listening to the latest podcasts, and participation in offline events. In past episodes, PROOF has invited many of the most well-known artists and professionals in the NFT space, such as Beeple, GaryVee, John Crain (CEO of SuperRare), Gabby Dizon (co-founder of YGG), Alexis Ohanian (co-founder of Reddit), and Tyler Hobbs (creator of Fidenza), to discuss cutting-edge topics in the NFT field, which has had considerable influence in the industry. These holders have access to PROOF's private Discord, early listening to the latest podcasts, and participation in offline events. The floor price of this access NFT has increased nearly 20 times, currently priced at 92.5 ETH. From the holding addresses of PROOF Collective, most holders have also achieved significant success in the NFT space. Whales recognize the value of PROOF Collective, and they have established a close-knit club.

Gameplay: Moonbirds is also an access NFT (though it also has pfp attributes, which distinguishes it from the former). There are thresholds for participating in lotteries, requiring not only verified Twitter and Discord accounts but also at least 2.5 ETH in the wallet.

According to the official description, Moonbirds holders will generally have the following three privileges: First, Moonbirds holders can unlock membership to some private clubs, including access to PROOF's private Discord for closed discussions, etc. Second, Moonbirds holders will gain early access to PROOF's upcoming metaverse project "Project Highrise." Third, Moonbirds itself will have some special gameplay, allowing holders to put their Moonbird into "Nesting" status.

Moonbirds is another key to wealth, similar to PROOF Collective. The special gameplay of Moonbirds allows NFTs to enter a "locked" (not completely locked) state without leaving the holder's wallet. Once in the nesting state, Moonbirds will begin to automatically accumulate additional benefits. Additionally, over time, the form of the NFT itself will also change accordingly, making it a key to wealth.

How to Obtain: How to get Moonbirds through spending or luck?

By lottery!

According to the plan, 7875 will be distributed through the Premint platform via a raffle to 7875 permitted addresses, with each address allowed to mint only one. If there are unsold NFTs, the lottery will continue. 2000 NFTs (20%) will be allocated to holders of PROOF Collective, with each person entitled to mint two for free. The total number of Moonbirds is 10,000, of which PROOF will retain 125 (1.25%) for future collaborations and marketing.

Moonbird's Real Performance in Breaking the Circle

Breaking the Circle: Have you heard of the "PROOF Collective" NFT collection before, even if just a little?

"Breaking the circle" and "compliance" are the major directions for NFTs in 2022. Initially, with the support of 20 anonymous artists, each member of PROOF could choose one piece to mint their own NFT. The names of the artists were only revealed after all works were minted. The stories behind the works and the veil of the artists shocked everyone. Such arrangements attracted widespread attention from ordinary collectors and art enthusiasts.

Now, the logic of the onlookers is to buy low and sell high. Given the current intense competition in the NFT space, can Moonbirds really attract more ordinary players who lack art appreciation?

It seems that attention to the entry strategy is still necessary.

Speaking of "meeting" breaking the circle, although PROOF has always provided a real space for face-to-face communication with creators, its threshold is relatively unfriendly to ordinary players, making it somewhat "niche." However, this is an important avenue for real-world experiences with popular creators (such as meetings and conferences), and the gathering effect of the punk club is quite good.

Safety: The new gameplay reflects technological safety innovations—Moonbirds' special gameplay allows NFTs to enter a "locked" (not completely locked) state without leaving the holder's wallet.

Once in the nesting state, Moonbirds will begin to automatically accumulate additional benefits. Additionally, over time, the form of the NFT itself will also change accordingly. Holders can put their Moonbird into "Nesting" status. Once in the nesting locked state, Moonbirds NFTs will not be able to be traded normally through secondary markets like OpenSea (a prompt will appear when the buyer places an order), but they can still be transferred to other addresses through a manually signed method on the website provided by PROOF. This setup aims to prevent common phishing techniques involving remote function calls.

The notDAO technical community will analyze for you: "Using remote function phishing" to achieve secure transfers. NFT transfers, like ERC20 tokens, require prior authorization, which means some phishing techniques can trick users into authorizing first and then stealing their assets. Here, hackers can disable the transferFrom method to prevent transfers using non-NFT interface methods for illegal transfers of NFT assets.

Currently, the security of NFT assets resembles the early days of network security when player equipment was often stolen in legendary games. The notDAO technical community believes that the biggest highlight of this technological innovation is to strengthen the protection of the existing 1000 high-value NFT assets, targeting the entire PROOF community. One foot stands firm in enhancing the security of the existing "PROOF Collective" project assets, while the other foot aims for an overall security upgrade for new projects like Moonbirds.

PFP Projects: This PFP NFT refers to NFTs that encapsulate user profile avatars and other metadata. It grants early access to the upcoming metaverse project "Project Highrise." It has various applications and extensions in the new fields of GameFi and the metaverse.

The community's popularity relies on relatively mature NFT application technologies, primarily focusing on enhancing community engagement. The "Nesting gameplay" as a major innovation strengthens the defense against remote function phishing, indicating a focus on protecting the assets of existing community holders and consolidating asset value. Moreover, its playability and self-entertainment are strong. The notDAO community considers this a subtle innovation in the blockchain era, essentially a form of community self-entertainment.

However, new players' participation still depends on their recognition of the long-term construction of the community and the short-term wealth effect. Moonbirds plays a transitional role in PROOF's development towards the metaverse, linking past and future projects to build momentum for subsequent development, with this project’s total number expanded tenfold to 10,000.

Metaverse: PROOF has broken the metaverse down into multiple projects, each project into multiple phases, and then sold batches of NFTs at each phase. Each batch of NFTs addresses certain issues through technological innovation, using NFT financing to generate buzz, consolidating the basic community, and then launching the next batch… continuously cycling. The new and old NFTs generated from this cycle must maintain popularity, requiring people to tell stories, provide content, unite the community, and achieve technological innovation. Only by breaking the circle in 2022 can there be a chance to move towards the metaverse.

Current Development Status and Unknown Rules of Moonbird

Development Progress: PROOF has set unknown rules; first, the PROOF team has not yet announced the specific rules for nesting rewards. Second, once in the nesting locked state, Moonbirds NFTs will not be able to be traded normally through secondary markets like OpenSea (a prompt will appear when the buyer places an order), but they can still be transferred to other addresses through a manually signed method on the website provided by PROOF. This setup aims to prevent common phishing techniques involving remote function calls. However, their development progress has not been officially disclosed yet. Currently, it is known that a feature has been implemented, and the Premint platform has launched the relevant lottery interface. The requirements for participating in the lottery include verified Twitter, Discord, and at least 2.5 ETH in the wallet. Each address can mint only one; if there are unsold NFTs, the lottery will continue. The early access to the upcoming metaverse project "Project Highrise" has not yet seen related development progress, but there is technological assurance.

Newcomer FOMO: A reminder to everyone, is Moonbirds the next blue-chip NFT?

Its main gameplay still revolves around the existing community's popularity phase. New players' participation depends on their recognition of the long-term construction of the community and the short-term wealth effect.

I would also like to remind everyone that NFTs are still a high-risk industry. Given that the starting price of Moonbirds is not low at 2.5 ETH, and the temporary change in the public sale mechanism (the main contradiction being the shift from a peak price of 2.5 ETH to a fixed price) has attracted some dissatisfaction, and the ability to set up lottery gameplay indicates a solid community foundation. Please exercise caution before making investment decisions.

Regarding risks, looking at the market, aside from the currently unclear prospects of fully on-chain (ominchain) NFTs, there are very few new projects that have recently stood out. The community's popularity relies on relatively mature NFT application technologies, primarily focusing on enhancing community engagement. The "Nesting gameplay" as a major innovation strengthens the defense against remote function phishing, indicating a focus on protecting the assets of existing community holders and consolidating asset value. (The notDAO technical community believes this is a subtle innovation in the blockchain era, and essentially a form of community self-entertainment; participants should be aware.)

Conclusion: PROOF has a high-quality podcast featuring the most well-known artists, professionals, and other industry leaders in the NFT space. The newly launched Moonbirds is also an access NFT with pfp attributes.

With its NFTs created under the dual attraction of similarity to the owner and aesthetic appeal, it is believed that its prospects are promising.