MetaScan: Starting from TwitterScan, building a cross Web2-Web3 ecological landscape
How to quickly assess the value of an NFT?Author: Morty, Deep Tide CryptoFlow
How to Quickly Assess the Value of NFTs?
Different NFT investors have different methodologies. Most people make judgments based on the trading data of the corresponding NFT collections, while some observe the popularity of NFT topics on social media/communities.
The difference between the two is that trading data is on the blockchain, publicly transparent, which has led to a series of NFT data websites. In contrast, the data dimensions representing social media/community popularity are extremely complex, and our judgments can only be limited to a rough range. The pain point here is "how to summarize an effective social media data metric."
The data website TwitterScan, which collects data on Twitter KOLs/whales, was born for this purpose.
A joke circulating in the community mentioned: "We can assess the corresponding value of NFTs through TwitterScan: 17 KOLs/whales following, a price within 0.4E is reasonable; when KOLs/whales increase to 60, a price of 1E is reasonable; if it exceeds 100, a price of 1-3E is reasonable; over 300, 10-20E is acceptable."
This naturally raises curiosity about how TwitterScan completes data aggregation.
Understanding TwitterScan
As we all know, Twitter is an important platform for KOLs across various industries to voice their opinions, including the crypto industry. Almost every crypto protocol and its founders have accounts on Twitter, and even the founder of Twitter is a loyal supporter of BTC.
The data on Twitter is complex but valuable. Therefore, tools and websites that collect data from Twitter are particularly precious.
Next, let’s take a comprehensive look at all the features of TwitterScan and understand its importance in our investment decisions.
TwitterScan is an NFT data website launched by MetaScan, with the slogan "Find NFT Gems & Trending Tokens." The website is mainly divided into three sections: "Token," "NFT," and "KOL."
The Token section is divided into four parts:
Trending Tokens: A ranking of the most mentioned tokens on Twitter;
Crypto KOL: Which tokens have been mentioned by KOLs, Builders, VCs, project parties, and platforms, along with the number of mentions;
New Projects: Links to new projects, Twitter accounts, and founders' Twitter accounts;
Trending Topics: A ranking of hot topics related to crypto on Twitter;
The NFT section is divided into three parts:
Upcoming & Whales: Upcoming NFT collections and the holding distribution of whales. TwitterScan categorizes whales into three levels and distinguishes between ETH and Solana. Now, TwitterScan has provided its API for free to some NFT data websites, such as NFTGo;
Chrome Plugin: NFT rarity, floor price, and the number and holding rate of whales, supporting almost all NFT markets;
NFT Whale Holding Information: After entering the NFT collection page, we can see which NFT whales follow the Twitter of that NFT collection, the whales holding the corresponding NFT collection, and how many times the whales mentioned that NFT collection in tweets;
We can also search for corresponding Twitter KOLs by searching their Twitter handles. TwitterScan will display the tokens, projects, and topics they frequently mention, as shown in the image below:
TwitterScan integrates the opinions and discussions published by crypto KOLs on Twitter, then combines it with on-chain data, presenting it to us in a structured way, ultimately helping ordinary investors make better investment decisions in cryptocurrencies.
TwitterScan is just one part of the business landscape envisioned by MetaScan.
The Chinese translation of Meta is "Yuan," which means to elevate one's perspective to examine the current situation or to study the underlying things and laws from a high vantage point. "Yuan" is the essence itself, from which everything else derives.
MetaScan aims to closely connect Web2 and Web3 based on Twitter and on-chain data, creating a large and comprehensive middleware ecosystem to serve more Web2 and Web3 brands and users.
The Leap from Web2 to Web3
For MetaScan, TwitterScan is a great entry point and a good traffic gateway. In its planning, MetaScan hopes to expand TwitterScan's applications in the NFT field, gathering more traffic into one pool.
The MetaScan team mentioned, "The NFT market has greater potential than the FT market, and the future market size may be dozens of times larger than the FT market." This is also why MetaScan focuses on the NFT field.
In addition to aggregating Twitter KOL data, TwitterScan has launched a free NFT whitelist lottery tool, allowing project parties to set tasks (such as following and retweeting on Twitter, holding a specific NFT, account balance, and joining Discord, etc.) to achieve growth goals.
Additionally, TwitterScan has developed a powerful browser plugin. The plugin can provide multi-dimensional data for NFT investors on pages of NFT trading markets, including Opensea, Looksrare, Mintverse, etc., helping investors more clearly evaluate the NFT project.
Furthermore, the plugin also supports users in querying Twitter KOL data, with data dimensions including influence score, opinion validity, relevance, and correction. We can also see the interactions between this KOL and other KOLs.
In the future, we will see more functionalities of the TwitterScan plugin on Twitter, including the identity of the blogger (KOL, VC, and project) and the votes and events they publish, the blogger's latest updates, related events, and the score achieved by the blogger on TwitterScan. The score will be presented in the form of milestones and can be used to compare with other bloggers.
More importantly, unlike other data/functionality tools in the same field, TwitterScan itself has the property of being a traffic entry point. While conducting lotteries for NFT projects, TwitterScan can also provide higher exposure and growth for them. Most importantly, this enhancement is at zero cost.
Secondly, the information presented by TwitterScan is based on the integration of Crypto Twitter data, which can easily quantify the social media performance of KOLs, visualizing each KOL's influence with numbers and serving as a bridge in communication between KOLs and project parties.
Users can also participate in various lotteries from project parties with just one click and low barriers. TwitterScan will also aggregate lotteries related to the corresponding NFT collections on Twitter and provide them to users, increasing the final winning probability.
In the more distant future, MetaScan plans to issue PASS NFTs, building on-chain reputation systems, KOL whale tracking, and on-chain behavior information aggregation for end users. For community building, MetaScan will also launch more tool-like community products, such as DAO tools, voting to earn, social graph tools, etc.
For project parties and brands, MetaScan will launch various functional services and products targeting growth and branding. As mentioned earlier, TwitterScan can efficiently connect growth demand parties and KOLs. On the product level, MetaScan is preparing NFT issuance tools and NFT royalty reforms.
Empowering from Web3 to Web2
In the above content, we mainly described the products and services launched by MetaScan from Web2 social media data, targeting the NFT market and crypto market, as well as the derivative constructions built upon it.
But their vision goes far beyond that.
The application of Web2 data is just a traffic entry point. Most of MetaScan's applications in the Web3 domain can be categorized into investment decision-making, community growth, and brand building.
In addition to launching NFT tools and promoting NFT royalty reforms, MetaScan hopes to bring its rich means and experience in Web3 brand marketing and operations back into the business models of the Web2 world.
For traditional Web2 consumer brands, everything in Web3 is a novelty, and expanding into the Web3 world is also necessary. Firstly, new marketing methods will provide brands with greater exposure and market influence; secondly, Web3-related marketing methods will help consumer brands gain favor from the crypto community.
There are many such examples. On August 1, Tiffany announced the launch of derivative NFTs for CryptoPunks, priced at 30 ETH. NFT purchasers will also receive a corresponding physical item: a custom pendant. Clearly, Tiffany's NFT marketing targets the crypto wealthy.
Previously, Li Ning also purchased BAYC NFTs and launched BAYC co-branded clothing. This action was more about appealing to the crypto community and the fans of some celebrities who bought BAYC.
MetaScan's advantage lies in that it is itself a Web3 infrastructure with traffic advantages and has rich experience and practice in this field. With such advantages, MetaScan can fully assist various Web2 brands in Web3 marketing, such as issuing NFTs/on-chain points/on-chain certificates, helping them acquire new customer groups and more market influence.
The Vision of MetaScan
For ordinary crypto users and investors, TwitterScan launched by MetaScan is a great data analysis metric that aids in making investment decisions.
As a middleware between Web2 and Web3, what MetaScan is doing is actually solving users' essential needs on the blockchain through a complete tool ecosystem, such as TwitterScan. With the traffic-driving effect of these tools, MetaScan is fully capable of building a large on-chain reputation system, thereby promoting the large-scale adoption of blockchain technology in the social field and lowering the operational barriers for users on-chain.
If we elevate our perspective to a more macro view, MetaScan is an evangelist from the Web3 world, gathering traffic through tools like TwitterScan, and under the support of this traffic, showcasing the wonders of the Web3 world to friends from the Web2 world using emerging technologies applicable to Web3.
As described by the slogan of a book, "Think Big, Start Small, Move Fast," MetaScan has a grand vision but starts with a small yet sufficiently interesting product. The functionality of TwitterScan is practical and targeted, capable of quickly capturing traffic and laying the foundation for future grand plans.
And next, it’s MetaScan's "Move Fast."
The Issuance of NFT PASS is Imminent: How Will TwitterScan Bridge the Web2 and Web3 Worlds?
TwitterScan is about to issue PASS NFTs, and holders will enjoy the following features:
Advanced product features of TwitterScan;
A ticket for the future identity system of TwitterScan;
Priority access to the whitelist for NFT projects conducting lotteries/promotions on the TwitterScan platform, such as the previously popular Mimic Shhans NFT collection;
Priority registration for TwitterScan's ".nft" DID decentralized identity system;
……
TwitterScan PASS NFTs will play an important role in the on-chain reputation system and identity system. TwitterScan will aggregate the reputation information of PASS NFT holders in the Web3 world and provide them with an influential space to showcase work experience, education, skills, and community interactions.
The construction of the on-chain reputation system is essentially a systematic summary and record of on-chain user behavior, similar to behavior records in the Web2 world, but on-chain behavior will be more transparent and authentic. The application of the on-chain reputation system is also extensive, for example, building corresponding product communities through on-chain behavior, such as user traces in product usage. This often captures the real users of the product, and communities formed by real users will be more valuable.
The on-chain reputation system will be applied to MetaScan's grand business landscape, using Web3 methods to help Web2 brands build communities and filter real users, thereby achieving growth. The on-chain reputation system will be an important tool for MetaScan in promoting the integration of Web2 and Web3. In this process of integration, we look forward to MetaScan bringing us more surprises.
