Animoca Brands Japan is committed to making a strategic investment in SmartRetail

ChainCatcher news, Animoca Brands announced on its official website that its subsidiary, Animoca Brands Japan, has committed to a strategic investment in SmartRetail. SmartRetail is a customer analytics solution that incorporates facial recognition technology, deployable in scenarios such as convenience stores and gas stations, allowing for monetization of consumer traffic through valuable external advertising campaigns, thereby providing immediate in-store incentives for consumers.

Through the investment in SmartRetail, Animoca Brands Japan plans to establish an outdoor interactive platform in Japan, offering consumers Web3 incentive options. (source link)