CoinFund President: The approval of the Ethereum spot ETF will not lead to a surge in adoption; "branding" is one of the main challenges it faces

2024-06-26 20:53:46

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ChainCatcher news, according to Fortune, CoinFund President Christopher Perkins stated that one of the main challenges facing Ethereum will be brand building. This is easy for Bitcoin, which is referred to as "digital gold," something any investor can understand. However, the baby boomer generation may find it difficult to grasp Ethereum's value proposition, such as what smart contracts actually are or why they should care about Ethereum.

Perkins mentioned that if the U.S. Securities and Exchange Commission approves an Ethereum ETF that offers staking rewards, it could be a game changer. The ETF would be very important, but it also has drawbacks, as it would deprive investors of rewards. If the Ethereum ETF ultimately launches next week or soon after, don't expect the adoption rate to surge; it's just another step towards mainstreaming and regulatory de-risking.

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