Article Author: Ada, MetaEra

In the rapidly changing Web3 industry, there is a Chinese female entrepreneur who, with courage, wisdom, and perseverance, has carved out her own space in this challenging and opportunity-filled field. She is Maggie Wu, CEO of TruBit, a serial entrepreneur and a steadfast promoter of the Web3 industry. Her story is a remarkable tale of struggle that is sure to inspire more women to bravely pursue their dreams.

A Serial Entrepreneur Who Constantly Challenges Herself

Maggie Wu's entrepreneurial journey began during her university years. While her classmates were enjoying a leisurely campus life, she was already interning at various companies, accumulating valuable industry experience. As she puts it, "I knew early on what I wanted and was willing to put in 100% effort for it."

After graduation, she went to the United States to engage in international trade, where she successfully earned her first pot of gold through hard work and intelligence. However, she was not satisfied with that. Maggie Wu defines herself as a "serial entrepreneur" who enjoys exploring new things, and perhaps it is this curiosity that led to her subsequent story.

From 2008 to 2009, the shadow of the global economic crisis loomed like a giant cloud over the world, plunging countless people into panic. But Maggie Wu saw hope in this darkness. While others were retreating in fear, she keenly captured new opportunities and decisively stepped into the investment field. This decision not only changed her life trajectory but also laid the groundwork for her future entrepreneurial path.

In 2017, the wave of blockchain swept in. Through a friend's introduction, Maggie Wu was introduced to Bitcoin. She was deeply attracted by the potential of this emerging technology and began to study blockchain white papers and understand the Ethereum ecosystem. After thorough research and reflection, she firmly believed in the immense development potential of the blockchain and Web3 industry, and thus decisively went All In, founding a fund specifically for investing in digital assets—Krypital Group.

Perhaps it confirms the saying: "Opportunities are reserved for those who are prepared." Due to her exposure to various cryptocurrency exchanges during her investment process and her deep research into these exchanges, she gained a certain understanding and accumulation of knowledge. Thus, during a market exploration trip to Latin America, Maggie Wu saw the opportunity for the development of crypto finance in the region, which led her to embark on the entrepreneurial journey of TruBit.

From international trade to investment, and then to firmly diving into the Web3 industry, each of Maggie Wu's transformations seems bold, yet highlights her characteristic of constantly challenging herself.

When asked why she enjoys continuously challenging herself and defines herself as a "serial entrepreneur," Maggie Wu naturally replied, "Perhaps it's in my nature; I am inherently curious about exploring new possibilities."

Perhaps influenced by her family environment, Maggie Wu has been curious about the business world since childhood. During summer vacations in elementary school, she tried to engage in small trades, early on experiencing the logic of buying low and selling high. She smiled and said, "I hope to not only go from 0 to 1 but also to continuously challenge myself, break boundaries, and achieve from 1 to 10,000."

The Rise of TruBit: Adhering to Compliance and Diverse Team Management

The story of TruBit is like an adventure filled with surprises and challenges, combining serendipitous sparks with inevitable persistence.

It was an accidental opportunity that led Maggie Wu on a journey to Latin America, originally intended to explore the market and find investable projects, but unexpectedly opened a door to a new world. In this vibrant yet somewhat complex land, she keenly captured a huge opportunity—the Latin American market, a corner overlooked by the traditional financial system, was facing inflation, currency instability, and a large population without bank accounts, making it extremely difficult to obtain USD and other fiat currencies. However, the decentralized and convenient trading features of digital currencies seemed like a tailor-made solution for them. Maggie Wu instantly realized that this market held infinite possibilities, and she was determined to start a new entrepreneurial journey here.

Thus, she unhesitatingly plunged into the Latin American market, founding TruBit—a compliant digital currency platform. This platform not only encompasses digital currency trading but also extends to various application scenarios such as payments, serving both B2B and B2C clients, and is committed to bringing more convenient and efficient financial solutions to the local market.

TruBit became her bold attempt in the Web3 field. She expressed her aspirations, saying, "Our vision has never changed; we hope to promote the popularization and application of blockchain technology, integrating it into mainstream society and creating broader value."

"Compliance" was the fundamental requirement Maggie Wu set for TruBit from the beginning. However, establishing compliance for digital currency-related businesses in Latin America was nearly an untried endeavor. Regulatory bodies knew little about such emerging businesses and were unsure how to regulate them.

The more challenging aspect was the lengthy and arduous process of obtaining licenses. From preparing materials to communicating with regulatory agencies, every step required a significant amount of time and effort. During this process, issues such as financial pressure and team management also followed. Many companies chose to give up when faced with these difficulties, but Maggie Wu did not. With her unwavering belief and tenacious perseverance, she led her team to persist. After three years of effort, they finally obtained the first compliant operating license for digital currency in Mexico.

"Persistence is the key to our success," she summarized. "In this process, I not only learned how to communicate with people from different cultural backgrounds but also honed my ability to stay focused and move forward amidst challenges and uncertainties."

The team members of TruBit come from different countries and cultural backgrounds, including Mexicans, Americans, Chinese, Argentinians, and Brazilians. Leading such a diverse team was another important challenge she faced.

"First and foremost is respect, respecting the culture and customs of each country," Maggie Wu said. "We cannot manage everyone with a single model; instead, we need to adapt to local conditions, understand the thinking patterns in different cultural contexts, and build a foundation of mutual trust and collaboration."

At the same time, she also emphasizes selecting talents that align with the company's philosophy. During the recruitment process, she conducts multiple rounds of interviews and tests, not only assessing candidates' professional abilities but also focusing on their learning capabilities, teamwork skills, tolerance for different cultures, and whether they align with the company's values. She hopes that team members can be proactive, continuously learn, and grow together with the company. Under her leadership, although the TruBit team is small, each member is outstanding, capable of working independently while also collaborating closely to drive the company's growth and innovation.

Today, TruBit is focused on applying digital currencies and blockchain technology in the cross-border payment field. "We see the enormous potential of digital currencies in cross-border payments; they can effectively address many pain points of traditional payment methods," Maggie Wu stated. "Our goal is to provide efficient and low-cost cross-border payment solutions for businesses."

TruBit currently primarily focuses on B2B clients. Maggie Wu believes that the demand for digital currencies in the B2B market is immense. In Latin America, businesses have primarily relied on SWIFT for cross-border payments, but this method not only takes 5-7 days for funds to arrive but also incurs fees as high as 2%-3%, leaving businesses with few better options. However, leveraging a professional team and compliant operations, TruBit offers a more efficient and cost-effective solution, with funds typically arriving within minutes to tens of minutes, and transaction costs below 1%.

Meanwhile, TruBit is also continuously expanding into the C-end market. For Latin American immigrants in the United States, cross-border remittances have traditionally relied on Western Union, which not only has high fees and slow speeds but also requires physical branch visits. Now, they can complete transfers through TruBit at a lower cost and faster speed. Additionally, by serving B-end clients, TruBit indirectly reaches more C-end users through a B2B2C model, allowing more people to enjoy more efficient and inclusive cross-border payment services, integrating the application of digital currencies into everyday financial scenarios.

The Awakening of "Her" Power: Leading a New Journey for Women Entrepreneurs

As a female leader who has achieved certain results in the Web3 industry, Maggie Wu has a profound understanding of the role of women in this field. "It's fantastic that more and more women are joining this industry!" she exclaimed. "Although this industry is still male-dominated, the proportion of women is gradually increasing, which gives me hope."

Maggie Wu believes that women entrepreneurs in the Web3 industry walk a rugged mountain path, facing both beautiful scenery and difficult challenges. "Women are often more resilient and better at handling pressure than men," she said. "We don't easily say give up; even if the road ahead is thorny, we will find ways to persist." She also mentioned that women tend to have a stronger risk awareness and are less likely to take reckless risks. "This somewhat protects us from significant losses, but it may also cause us to miss some opportunities," she reflected.

In terms of obtaining investment and resources, women may face more difficulties. Maggie Wu recalled that at some high-end industry events, she often found herself as one of the few women, sometimes even facing scrutiny from others with biased views. "People often judge my abilities based on my appearance and gender, overlooking my professional qualifications and achievements." She paused but then firmly stated, "But I believe women should not shrink back because of this; instead, we should work even harder to prove ourselves."

When discussing female role models, Maggie Wu pondered for a long time. She believes that true role models are not just those who achieve success in business but are also capable of having a profound impact on society and the future of humanity, inspiring others on a spiritual level. "In fact, there are many excellent female role models in the world, and everyone has something worth learning from. For me, the key is not gender but the wisdom, courage, and influence they demonstrate," she said.

Maggie Wu firmly believes that outstanding female leaders share some common traits, such as resilience, ambition, and knowledge. "These traits enable us to persist in the face of difficulties, set higher goals, and use knowledge to solve problems," she said. "But everyone has their unique experiences and personalities, and these experiences and personalities ultimately shape our unique selves."

For young women who want to enter the Web3 industry, Maggie Wu has many suggestions. She emphasizes that first, they need to clarify their goals and understand what kind of person they want to become. Before entering this industry, they should conduct in-depth research and understanding of the industry and formulate a clear career plan. She also reminds young women to be cautious in choosing job and internship opportunities. When submitting resumes, they should consider whether the job can enhance their abilities and whether it aligns with their career plans.

Maggie Wu is confident about the future of female power. "I believe that as more and more women join this industry, the power of women will be recognized by more people," she said. "We can not only succeed in this industry but also bring unique perspectives and value to it."

Maggie Wu's story is a brilliant manifestation of women in the Web3 industry and a powerful interpretation of "her" power.

About Maggie Wu

Maggie Wu is a pioneering figure in the cryptocurrency field, as well as an outstanding investor and entrepreneur, with over 20 years of global multi-industry experience.

In 2020, Maggie Wu founded Galactic Holdings, dedicated to empowering Latin American users through digital financial products. Its products, including TruBit Business, TruBit Wallet, Mastercard prepaid cards, and TruBit Pro trading services, provide users with comprehensive digital financial solutions. TruBit initially offered compliant fiat currency deposit and withdrawal services in Mexico, Argentina, Colombia, Peru, Brazil, and Hong Kong, and has now expanded its trading, remittance, and payment services to Asia, Latin America, the United States, and Europe.

Under Maggie Wu's leadership, TruBit has emerged in the global payment field driven by stablecoins, revolutionizing traditional bank transfer models and promoting the widespread application of cryptocurrencies worldwide.