Advertising Time Trace (ATT) has reached a strategic partnership with the licensed Indonesian exchange Mobee to launch an exclusive IEO platform, opening new opportunities in the Southeast Asian market

The global cryptocurrency industry is gradually transitioning from a DeFi experimental field characterized by "high leverage and high volatility" to a new Web3 cycle anchored in compliance and real assets. In this transformation, the RWA track has become one of the core narratives with the most realistic landing possibilities, and more projects are beginning to explore how to truly apply on-chain technology to the real economy and actual consumption scenarios within regulatory frameworks.

Recently, Advertising Time Trace (hereinafter referred to as ATT), a representative RWA project deeply integrated with the real economy and consumption applications, officially announced a strategic partnership with the Indonesian licensed exchange Mobee: the two parties will jointly launch a community-driven IEO (Initial Exchange Offering) platform, with the staking of ATT ecosystem token $ATT as the participation threshold, fully promoting the construction and market landing of the IEO product system in Indonesia.

ATT is a forward-looking Web3.0 application project that integrates RWA + DePIN technology. Through its unique DA-AIOT-P (Decentralized Assets - Artificial Intelligence Internet of Things - Payment) mechanism, it has built a new digital advertising ecosystem that integrates real advertising assets, advertising e-commerce merchants, user resources, and digital technology. Mobee, on the other hand, is the fastest-growing licensed exchange in Indonesia, providing compliant digital asset trading services to over 700,000 users and possessing significant market influence.

This article will deeply analyze how ATT, through its cooperation with Mobee, uses the "IEO product module + innovative 001 RWA spot strategy" as a dual driver, relying on the collaborative mechanism of both parties within the compliance framework, to open up a path of innovative growth in this high-potential market with a population of 270 million and nearly 20 million cryptocurrency users, while consolidating and strengthening the existing ecosystem users.

Compliance-Based, Exclusive IEO Platform Injects New Momentum into the Market, ATT Ecosystem Token as the Key "Pass" for Participation

Compliance and Security Assurance

It is understood that Mobee Exchange holds a physical trading merchant license for crypto assets (PFAK) issued by the Indonesian Commodity Futures Trading Regulatory Agency (BAPPEBTI). Platforms granted this license must meet strict capital requirements, system security standards, user protection mechanisms, and regular reporting obligations to provide legal cryptocurrency trading services. Additionally, Mobee has also completed registration with the national-level cryptocurrency exchange Commodity Future Exchange (CFX) in Indonesia.

This series of compliance qualifications provides solid security guarantees for users participating in the IEO in the future and offers a stable and compliant foundational platform for advancing IEO projects. Notably, according to official information, the ATT ecosystem token $ATT has been officially listed on CFX in the form of ATT2 (ID: ATT2-1439), and relevant information can be confirmed through the CFX cryptocurrency asset list, further enhancing the legitimacy and market recognition of $ATT, and laying a trust foundation for its application as an IEO staking token.

Stimulating New Market Growth Momentum

IEO has become a key means for trading platforms to compete for user attention and project resources. In this strategic cooperation, ATT not only serves as a technical service provider and exclusive partner, assisting Mobee in rapidly building the IEO product module and supporting the batch launch of multiple potential projects; at the same time, the ATT ecosystem token $ATT will also play a core role in the IEO sector, meaning users need to stake $ATT to unlock participation in quality IEO projects.

For Mobee Exchange, establishing a differentiated IEO product system will not only enrich its product line but is expected to enhance its brand competitiveness and industry influence in the local market. Meanwhile, the user resources accumulated by ATT globally will provide strong support for Mobee's international layout, aiding its user growth and brand expansion in the global market.

For ATT, the cooperation with Mobee is not only a strategically significant layout but will also help ATT start from Indonesia, accelerating its user growth and ecological layout in the Southeast Asian market and unleashing greater market potential. The new users introduced by the IEO model will become an important part of the ATT ecosystem, enhancing ecological activity and expanding network effects.

$ATT Application Expansion, Strengthening Intrinsic Value

As the core threshold for participating in the IEO, $ATT holders can not only obtain participation qualifications for new projects through staking but also receive corresponding incentives. At the same time, $ATT is also the governance token of this community-driven platform—holders can vote to decide the launch of innovative projects and participate in key decisions of the IEO ecosystem, enhancing user engagement and reflecting the platform's openness and transparency. The application of $ATT in the IEO platform further expands its use cases in the on-chain financial ecosystem, injecting new momentum into the ATT ecosystem and continuously strengthening the intrinsic value of the token.

The First IEO Project, Spot-based 001 RWA Launch, Achieving Low Threshold Fast Monetization

It is understood that the first project to be launched on this IEO platform will be the "001 RWA" introduced by ATT, with a total issuance of 9 million pieces. Its biggest product highlight is the low participation threshold adapted to the local market and the "spot attribute," which precisely aligns with local user preferences, attracting more retail investors.

A Purchase Price Accessible to Everyone

According to local bank data, about 90% of Indonesian residents have bank deposits below 5,000 yuan, which somewhat limits their purchasing power in the cryptocurrency field. In response to this reality, ATT has innovatively launched the new "001 RWA" model.

The author understands that "001 RWA" is essentially ATT's split of the original RWA product, breaking down assets originally priced at 320U-380U dollars into smaller shares priced at about 5 dollars, significantly lowering the participation threshold for local users, allowing them to flexibly engage based on their consumption levels and economic conditions. Combined with the platform's community voting mechanism and staking incentive model, this product is expected to attract hundreds of thousands of users, further promoting the adoption and ecological expansion of the $ATT token in the Indonesian market.

In addition to the Indonesian market, similar products and mechanisms like "001 RWA" are expected to stimulate larger-scale user growth and ecological vitality in the broader Southeast Asian and global emerging markets, achieving a natural integration of Web2 and Web3 application scenarios.

Core Mechanism: Staking Unlocks Monetization

Users can participate in the subscription of 001 RWA through the Mobee platform or the ATT official website, or they can stake $ATT to obtain 001 RWA—staking 5,000 $ATT will yield 21 pieces of 001 RWA. Compared to previous RWA products with "futures attributes," 001 RWA is closer to the trading logic of "buy and release immediately," possessing stronger liquidity and flexibility.

After holding 001 RWA, users can continue to stake, unlocking a certain amount of $ATT monthly based on a proportion. The unlocked tokens can be freely traded and monetized on Mobee or other trading platforms. Additionally, the "mining" mechanism of obtaining 001 RWA through staking $ATT significantly enhances the rigid demand for the token, further stimulating user enthusiasm for participating in 001 RWA.

Upgraded Incentive Mechanism for Existing Users: Dual Benefits Enhance Participation Stickiness

To further protect the rights and interests of existing ecological users, ATT has launched a supplementary mechanism: users who have held previous futures-type RWA only need to stake a certain amount of the original product to receive a certain amount of 001 RWA, thus obtaining early monetization. At the same time, users can still enjoy the $ATT rewards released by the advertising screens triggered in the original RWA, achieving dual benefits and further enhancing the activity and participation stickiness of original users.

$ATT Officially Launched on Mobee, Independent Trading Mechanism Constructs "Internal Loop" Guarantee System

According to official news, $ATT has officially launched on Mobee. The $ATT within the platform operates based on a relatively independent liquidity pool, with all transactions completed within this pool, and prices determined by the supply and demand within the pool. Although it forms a certain anchoring relationship with external platform prices, it is not completely synchronized. Mobee adheres to the regulatory requirements set by the Indonesian Commodity Futures Trading Exchange (CFX), adopting a "70% token custody + 30% market circulation" mechanism, effectively controlling liquidity while significantly reducing the risks brought by market volatility.

In this closed-loop circulation structure, users unlock and monetize $ATT by staking 001 RWA, continuously driving up trading activity, thereby increasing the token price within the limited supply liquidity pool and constructing a positive value feedback mechanism.

Given that Mobee has set high thresholds for overseas user registration (such as requiring local work visas and other KYC materials), the ATT team, in collaboration with Mobee, has designed the "internal loop mechanism." If overseas users wish to monetize their $ATT according to Mobee's pricing system, they can entrust the tokens to ATT, and through this "internal loop mechanism," the ATT team will return equivalent assets to users at the market average price. This mechanism ensures smooth operation in the local market while further consolidating the stability of Mobee's internal loop system and providing a bridge for global users to participate indirectly.

The author believes that the "staking—releasing—monetizing" path constructed by 001 RWA is highly coordinated with the independent trading system provided by Mobee, jointly driving the internal loop flywheel of $ATT in the Indonesian market. This not only strengthens the application value of $ATT as a core asset of the ecosystem but also continuously enhances its market liquidity and price support, providing platform users with a clearer and more sustainable participation logic.

ATT: A Practical Example of Exploring the Integration and Sustainable Development of Web2 and Web3

As a rapidly growing emerging project in the RWA track and a trading platform with certain market influence, the cooperation between ATT and Mobee is not only an exploration of innovative product models and cooperation models but also marks an important step for both parties in the Southeast Asian market, creating new growth opportunities for expanding the global market starting from Indonesia and exploring an innovative path that is regulatory-friendly, user-participatory, and ecologically self-consistent.

From strategic layout to product mechanism innovation, this cooperation not only injects new vitality into the Indonesian market but also further validates the feasibility of RWA's popularization in emerging markets. By deeply integrating local consumption habits, lowering user participation thresholds, and constructing a sustainable ecological closed loop, ATT is exploring a new development model for the natural integration of Web2 and Web3.

In addition to this cooperation, ATT has also made significant progress in its business model and globalization layout, gradually reshaping the traditional advertising industry landscape and enhancing the value and operational efficiency of advertising resources. ATT has not only achieved digital management and financing capabilities for advertising assets but has also successfully opened up Web2 traffic entry, providing a new path for the large-scale expansion of Web3 applications.

Currently, ATT has deployed large outdoor advertising screens in core business districts such as Lan Kwai Fong in Central Hong Kong, Star House in Tsim Sha Tsui, Sugar+ in Causeway Bay, and the World Trade Center. These areas have a daily foot traffic of up to 100,000 to 200,000 people, with annual advertising asset actual revenue exceeding 2 million dollars, serving over 200 advertisers, and establishing cooperative links with more than 1,000 merchants, creating a stable cash flow foundation. Starting from Hong Kong, ATT is further expanding into Southeast Asia and global markets, having installed advertising screens in two stores of the well-known restaurant chain Duck King in Jakarta, Indonesia, with daily exposure to tens of thousands of people, continuously expanding its commercial influence. At the same time, ATT has partnered with Thailand's leading travel retail company KING POWER to launch a naked-eye 3D advertising screen at the landmark MAHA NAKHON building in Bangkok.

This series of layouts not only accelerates ATT's brand influence expansion in Southeast Asia and even globally but also brings a new business model and innovative perspective to the advertising industry, further promoting the deep integration of Web3 and the traditional advertising industry.

Overall, ATT is driving ecological growth through innovation, supporting value closed loops through physical landing, and gradually building a healthy, stable, and globally-oriented new generation of Web3 application system. Its practical path for RWA in consumption scenarios provides a viable example for the continuous development of this track and is expected to become a benchmark project for the integration and innovation of RWA and Web2.