TRON debuted at IBW, and the TRON version of the stablecoin has become a hard currency in Turkey

Recently, TRON appeared as a gold sponsor at Istanbul Blockchain Week (IBW2025), providing strong support for the event. It is reported that Istanbul Blockchain Week is Turkey's most influential Web3 industry event, having been held four times by 2025, attracting approximately 8,000 participants and over 180 top global speakers since 2020. With this event, TRON aims to further empower the blockchain ecosystem in Turkey and establish deeper connections with the Web3 market in the Middle East, strengthening its regional influence and expanding its global strategic layout.

As a key builder in the Web3 world, TRON has been actively promoting various offline industry summits. Since 2025, TRON has sponsored several top events in the Web3 field, including Consensus Hong Kong 2025, CUBE Summit\TEAMZ Summit 2025, Hong Kong Crypto Finance Forum 2025, and TOKEN 2049 Dubai, making significant contributions to the successful hosting of these events. Empowering high-standard, high-quality Web3 industry events, TRON is always on the move.

1. Turkey ranks as the fourth largest crypto trading market globally, with TRON having a long-term layout

The influence of Web3 is increasing globally, and emerging economies like Turkey have a more open attitude towards this new phenomenon.

Authoritative data reports show that Turkey has become the fourth largest cryptocurrency trading market in the world, following the United States, India, and the United Kingdom. Compared to the population size or economic total of the other three countries, Turkey's performance in the crypto market is remarkable. The report also indicates that about 40% of Turks are investing in crypto assets, with 64% predicting future price increases and 73% optimistic about the adoption rate in the next five years.

Undoubtedly, Turkey, which connects the Eurasian continent, has grown into an important pillar in the Web3 world. The demand for practitioners and investors in the country to integrate into the global Web3 trend is increasingly urgent, giving rise to the ever-expanding influence of Istanbul Blockchain Week. Since the second half of last year, Turkey's Capital Markets Board (CMB) has included the crypto asset industry in its legislative scope, accelerating the process of regulatory compliance. Against this backdrop, the outcomes of this year's Istanbul Blockchain Week are even more anticipated, and the significance of TRON's gold sponsorship is even greater.

It is worth noting that compared to other sponsors and partners of this event, TRON had already made significant inroads in Turkey much earlier, providing substantial benefits. In 2023, TRON became the diamond sponsor of Binance Blockchain Week Istanbul; in 2024, TRON entered into a strategic partnership with the Turkish exchange Bitci, which subsequently listed various TRON ecosystem tokens such as TRX, BTT, JUST, and SUN. This series of long-term investments has laid a solid foundation for TRON's deep cultivation of the Turkish market.

2. Almost every Turkish crypto user is using TRC-20 USDT

In recent years, due to the depreciation of the local currency and economic turmoil, crypto assets have been widely used as a hedge tool in Turkey, leading to a surge in demand for stablecoins and a significant increase in crypto payments and trading volume.

TRON's TRC-20 version of USDT, with its extremely low fees, second-level confirmation speed, high stability, and strong network effects, has not only become the preferred stablecoin for Turkish crypto users but has also played a crucial role in the widespread adoption of crypto payments and transfers in the country.

In November 2023, TRON announced a strategic partnership with the crypto payment infrastructure platform Pundi X, aiming to integrate TRON network ecosystem tokens (TRX and USDT) into Pundi X's offline blockchain payment terminal XPOS, promoting the use of crypto assets in everyday retail environments, allowing users to conveniently make payments with crypto assets.

Hakan Akyüz, General Manager of Pundi X Turkey, demonstrated the smooth process of TRC-20 QR code payments during a live event, with a user experience comparable to Web2 scenarios. Hakan Akyüz stated that almost every Turkish crypto user is using TRC-20 USDT. After briefly connecting to the TRON network, user activity on Pundi XPOS devices surged by 47%. Vendor suppliers also indicated that once the TRON network is integrated, all customers will immediately choose TRON due to its low cost and fast speed. Hakan Akyüz further analyzed that there are over 30 million expatriates living in Turkey, and this group is increasingly using TRC-20 USDT for cross-border payments and remittances, providing great convenience.

A similar scene is also unfolding thousands of miles away in Argentina, another emerging economy brimming with Web3 trends. According to Cointrust, an online merchant in the capital of Argentina revealed that "about 95% of customers choose to pay with TRC-20 USDT." At the end of April this year, the well-known Argentine e-commerce platform Kripton also announced the integration of the TRC-20 network, with over 2,000 merchants collaborating with Kripton adopting USDT as their preferred digital dollar payment method, achieving secure, efficient, and low-fee transactions through the TRON network.

Brazil, another major country in South America, has also warmly embraced TRON. In January of this year, Brazil's largest cryptocurrency exchange, Mercado Bitcoin, announced the listing of TRX, followed by the listing of BTT, USDD, JST, and SUN in the subsequent two weeks. This series of initiatives will also enhance the popularity of the TRC-20 protocol and related technologies in Brazil. Additionally, TRON's influence in emerging crypto markets such as India, Indonesia, Nigeria, and Vietnam is also increasing, making significant strides towards its vision of a global payment network infrastructure.

3. Strong support for IBW, TRON and Turkey embark on a perfect two-way journey

Accompanying Turkey's booming Web3 development momentum, TRON, as a key builder in the Web3 world, will further intensify its efforts to explore the Turkish market, providing a series of resources and ecological support for relevant developers and quality projects, promoting the continuous prosperity of the crypto asset market in Turkey and the entire Middle East. At this IBW event, TRON stood out as the brightest star, not only providing strong financial support and high exposure but also bringing immense popularity and traffic to the scene, which is also of great significance for invigorating Turkey's domestic blockchain market.

At the event, the TRON booth became the focal point of the entire IBW event, attracting over 5,000 visitors, creating a bustling and lively atmosphere. The giant LED screen at the venue continuously displayed the latest developments and technological highlights of the TRON ecosystem, captivating many Web3 newcomers who participated in the interactive session of TRC-20 transfers, with its near-instant transaction speed and extremely low fees leaving users amazed.

During the event, the TRON booth also attracted the attention of numerous KOLs, who eagerly checked in and shared their experiences on social media, resulting in over a hundred tweets that sparked a wave of online and offline traffic. Among these KOLs were professionals in the blockchain field, crypto asset investors, and local tech bloggers from Turkey, who documented the highlights of the TRON booth and technology demonstrations through images and videos. The tweets covered the smooth experience of TRC-20 transfers, introductions to decentralized applications (DApps) in the TRON ecosystem, and TRON's long-term commitment to the development of Web3 in Turkey. The dissemination of this content sparked widespread discussion, with related topics quickly surpassing one million views on the X platform, creating a significant traffic effect and injecting strong momentum into TRON's brand influence in Turkey and the Middle East.

Additionally, it is worth mentioning that TRON's earlier support for the Turkish market has been more heartfelt and sincere. During the Turkey-Syria earthquake in 2023, Justin Sun, representing TRON, donated approximately 1 million lira from HTX to support post-disaster reconstruction. Inspired by Justin Sun, leading industry platforms such as Binance, Tether, and Avalanche responded, forming a heartwarming scene of Web3 platform rescue, bridging the psychological distance between crypto assets and the Turkish people, and enhancing the recognition of the Web3 spirit in this ancient country spanning Eurasia.

In TRON's view, Turkey not only has a solid foundation for Web3 development but is also an economic powerhouse connecting the Eurasian continent, which is of great significance for strategizing in the Middle East and expanding global layouts. Appearing as a gold sponsor at IBW represents a perfect two-way journey for both Turkey and TRON.