Hotcoin brand upgrade, opening a new era of global trusted transactions

1. Seven Years of Trust from Millions of Users

• Since its establishment, Hotcoin has obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, always adhering to the principle of "safety and compliance, user first." It has rooted itself in Asia and expanded globally, gradually growing into an internationally influential cryptocurrency trading platform. As of 2025, the platform has operated for seven consecutive years without security incidents, serving millions of registered users worldwide, with nearly 500 cryptocurrencies listed and a diverse ecosystem covering spot, contracts, NFTs, OTC, and more.

• In terms of compliance construction, Hotcoin has successively obtained the US MSB financial license and the Australian AUSTRAC regulatory qualification, and is actively expanding its compliance layout in major cryptocurrency markets such as Hong Kong, Spain, and the Middle East, continuously strengthening its brand positioning as a "globally trusted exchange."

• These achievements not only validate the platform's comprehensive strength in safety, stability, risk control, and service but also provide a solid foundation for this brand visual upgrade. We believe that a truly reliable brand requires not only strong product capabilities but also a continuously evolving expression language.

2. Conveying Unchanging Trust with Evolved Language

• The evolution of a brand often begins with a revolution in visual language. In recent years, Hotcoin has used a classic blue and white logo as its brand identifier, adopting a more vibrant and profit-expectation-emphasizing brand tone, creating an active, youthful, and explosive image of the exchange.

• However, with the globalization and diversification of the user base, we realized that a brand with true global trust needs a more stable, credible, and modern way of expression.

• Therefore, Hotcoin will officially launch its brand visual system in 2025, fully renewing our color system, graphic language, and brand tone while retaining the spirit of "growth." This upgrade is not just a simple change of color and logo but an important step for Hotcoin from a "functional platform" to a "trustworthy brand." The new visual language focuses on "trust, safety, and internationality" as core keywords, fully shifting the brand language to "professional" and "safe," becoming a compliant trading platform image serving global users.

• We use an upward-trending logo, integrating the most pleasing color schemes and a unified font system, hoping to convey a clear signal: in the ever-evolving wave of the crypto world, Hotcoin will always stand by the users.

3. Function Upgrade: Professional Tools Empowering Trading Insights and On-chain Future

Visual Style Description

• In previous versions, Hotcoin's UI style emphasized "information density" and "functional modularity" to meet users' needs for quick access to trading entrances and core data. It was efficient and practical but cluttered with stacked information, lacking emotional connection, brand recognition, and visual unity. In the past, we focused users' visual attention on product entry guidance, which quickly conveyed our feedback to users but caused visual interference, hindering user experience and information acquisition.

• This time, the visual upgrade optimizes everything from system color tones, graphic language to interface layout, abandoning the previous "tool-type" interface with dense information stacking. The new design focuses on user asset security and clarity of chart trends, reducing visual interference, enhancing brand recognition and unity, and creating a trustworthy trading environment.

New Features Launch

Second-Level K-Line: Higher Frequency Market Insights

• The newly launched "Second-Level K-Line" feature meets the needs of high-frequency trading users for instant trend judgment, suitable for capturing rapid market movements and executing strategy trades.

• Paired with the new UI's chart components, K-line rendering is clearer, and operations are smoother, providing professional users with stronger data feedback efficiency.

Web3 Wallet Module (Coming soon)

• Hotcoin will soon launch a native Web3 wallet function, supporting on-chain asset management, NFT binding, wallet direct connection interaction, and other services.

• This feature will officially open the first batch of usage rights on August 6, with future deep integration with mainstream chain ecosystems such as EVM and Solana.

• Coupled with the brand upgrade's new visual system, the Web3 module will adopt independent color schemes and exclusive animations, creating a more open, free, and on-chain entry.

We hope to bridge the boundaries between CEX and the on-chain asset world through the Web3 wallet, making Hotcoin your first stop in exploring the on-chain ecosystem.

4. From Function to Trust: Ten Reasons for Users to Choose Hotcoin

Behind this brand upgrade is Hotcoin's in-depth reflection on "what an exchange is and what it should provide for users."

We are no longer satisfied with being "a useful tool," but hope to become a trustworthy brand partner for users on their journey to the crypto future.

From a functional perspective, Hotcoin has industry-leading product capabilities:

• Up to 125x leverage perpetual contracts, unleashing trading potential

• Diverse trading product lines including spot, leverage, NFTs, OTC, meeting various user needs

• A powerful copy trading system that allows beginners to easily follow top traders

• A stable and reliable matching engine and stop-loss protection mechanism, ensuring trading safety in extreme market conditions

But more importantly, Hotcoin is upgrading these "functional advantages" to "brand value"—making "professional, safe, transparent, and supportive" the first impression users have of Hotcoin.

• We have summarized the ten core reasons users choose Hotcoin, which also form the cornerstone of the new brand concept:

These are not just a stack of single-point functions but a true reflection of Hotcoin's brand "trustworthiness."

Hotcoin firmly believes that a truly long-lasting exchange is not built on temporary traffic but on the ability to "deliver promises" day after day.

Today's brand upgrade is just the beginning of conveying this ability to every user through stronger visual and content language.

5. Brand Upgrade Celebration: Share Great Gifts, Win Real Gold in Contract Trading

Invite friends to trade contracts, earn up to 1000 USDT in real gold per person

During the event, all users can participate in the "Contract Invitation Cashback" activity:

• For each successfully invited valid friend, you can earn a reward of 25 USDT in real gold

• A single person can earn a maximum of 1000 USDT in real gold

• Total prize pool: 100,000 USDT, first come, first served

Definition of valid friends: Registration + Net deposit ≥ 100 USDT + Contract trading volume ≥ 10,000 USDT, and complete KYC.

New users who meet contract trading standards can earn up to 280 USDT in real gold

Newly registered users with a net deposit of ≥ 100 USDT and a cumulative trading volume of ≥ 10,000 USDT can receive new user benefits, with a maximum of 300 USDT, total prize pool of 100,000 USDT, first come, first served (must complete KYC).

Reward ladder:

Total prize pool: 100,000 USDT in real gold rewards, first come, first served

Event time: July 29, 2025, 18:00 - August 8, 2025, 18:00 (UTC+8)

Participation method: https://www.hotcoin.com/zh_CN/support/article/?code=27347729713074176

6. Be a Trusted Partner in the Crypto World

This brand upgrade is not only a renewal of visual language but also a solemn expression of Hotcoin's reaffirmation of its brand vision to global users.

In the past seven years of development, we have grown from an emerging trading platform to a comprehensive cryptocurrency asset service platform serving millions of users worldwide, holding compliance qualifications in multiple countries, and covering diverse product lines including spot, contracts, NFTs, OTC, and more. But what truly defines us has never been trading volume and ranking, but our unwavering commitment to being "built for users."

We believe that a truly powerful brand does not rely on stimulation or gimmicks, but on repeatedly delivering promises and services.

In the context of the accelerating integration of the crypto world with the real economy, Hotcoin will continue to build a future-oriented global financial connector based on "compliance, safety, transparency, and support."

We hope to achieve:

• Be a warm exchange—accompanying users' growth and understanding their concerns

• Be a responsible exchange—proactively compliant, protecting assets, and avoiding risks

• Be a trustworthy brand—maintaining a "stable" strength regardless of market conditions

• Continue doing what we have always done—your trading, we remain consistent.