Hurun Report: High-net-worth individuals are increasing their willingness to invest in digital currencies, with a 25% intention to allocate more in the coming year

The "Hurun 2025 Report on Financial Investment Needs and Trends of China's High Net Worth Individuals" reveals that the proportion of various types of financial investments among domestic high net worth individuals is 2% for digital currencies, both in terms of the amount and in the overseas financial investment products allocated over the past three years. In the adjustment plans for financial investments over the next year, 25% of high net worth individuals plan to increase their investment in digital currencies, and the proportion of digital currencies among the overseas financial investment products they are considering for the next year is 6%.

The report also points out that over 90% of high net worth individuals indicate they have a collecting habit. With the arrival of the AI era, the popularity of digital collectibles is gradually rising, making its first appearance in the top ten, accounting for 7%.