Matrixport has officially rebranded as BIT, clarifying its new strategic positioning

Digital financial services group Matrixport today announced its official rebranding to BIT, and will operate globally under the BIT brand. Along with the brand upgrade, BIT also released the "2026 Trust White Paper," which systematically discloses the governance and risk control framework that the group has established and continues to operate, providing a verifiable trust foundation for customers and partners.

Currently, as the institutionalization process of the digital asset industry accelerates and the regulatory system improves, the market's demands for platform governance capabilities and compliance operation levels are continuously increasing. The new BIT brand more clearly reflects the company's current business positioning and represents the strategic direction for the next phase of development.

BIT CEO John Ge stated, "The digital asset industry is entering a new stage where governance capabilities and compliance operations are increasingly important. BIT embodies the results of the continuous evolution of the company's business and represents our long-term commitment to building a trustworthy digital asset financial infrastructure."