The second half of encrypted finance: Huobi earns coins by rebuilding "certainty" in a highly volatile market

The cryptocurrency narrative of the past decade has been driven by FOMO.

In bull markets, people chase prices; in bear markets, they wait and see; with hot topics rotating… the vast majority of users' assets are in exchanges, either in high-frequency trading or inefficiently dormant.

However, since the beginning of 2025, a subtle yet clear change is occurring: the market capitalization of stablecoins continues to reach new highs, and the scale of on-chain earnings transcends cycles. More and more users are beginning to focus on one question: Can my crypto assets be "managed" seriously like traditional assets?

This change actually means that crypto finance is gradually moving from "high-risk speculation" to an era of "long-term asset allocation."

The change in user demand is also reshaping the role of exchanges: trading platforms are no longer just asset matching and liquidity centers; they are evolving into long-term asset management gateways for users entering the crypto world.

In the past 15 months, a series of product evolutions, yield system adjustments, and asset structure optimizations in Huobi HTX's earning business have essentially revolved around the same core proposition: As the industry gradually enters a phase of long-termism, what capabilities and forms should a truly mature exchange's earning business possess?

Four Choices for Huobi Earning

• Return "certainty" to users

The crypto world is never short of high-yield narratives; what is truly scarce is robust returns that can withstand cycles and risk verification.

For more than a year, Huobi has continuously built its core capabilities around stablecoin savings products, focusing on mainstream stablecoins like USDT, USDD, USDC, USDE, and USAT, gradually forming a basic yield system characterized by "low thresholds, strong liquidity, transparent returns, and on-demand access."

The USDD savings product is one of the most representative cases of this strategy.

In the first quarter of 2025, the market entered a phase of fluctuation and correction. The volatility of mainstream assets intensified, user risk appetite significantly decreased, and a large amount of capital began to shift from high-frequency trading to stable yield management. After capturing this change, Huobi HTX launched the USDD high-yield savings product in collaboration with TRON, attempting to provide a differentiated yield solution in the stablecoin sector.

Unlike traditional USDT and USDC products that are positioned as "low volatility, low yield," USDD, as the core stablecoin of the TRON ecosystem, has formed a combination advantage of "high yield + seamless exchange + high liquidity" under the support of Huobi HTX's trading depth and liquidity, more precisely addressing the core pain point of users who "want to earn interest but are worried about market volatility and exchange losses."

At the product launch stage, Huobi HTX quickly established market recognition through a limited-time 20% APY; it then gradually stabilized the subsidy level at 8%-12% and supported 1:1 no-slippage direct purchases of USDD with USDT, significantly lowering users' operational thresholds and capital friction costs.

This also means that users no longer need to bear complex exchange costs and do not have to sacrifice liquidity for returns. The design of on-demand, hourly compounding, and real-time settlement enhances the efficiency of capital use.

From a deeper product logic perspective, what Huobi HTX truly wants to solve is a core issue that has long existed in the crypto market: how to make stablecoins truly become "cash management tools" in the crypto world, providing a certainty experience similar to "money market funds" in traditional finance.

Today, USDD savings has become one of Huobi HTX's core stablecoin earning products. Compared to the industry's average annualized yield of 1%-5%, its 4%-6% APY still maintains a significant competitive advantage.

• Leave "risk" to ourselves

In the world of crypto finance, high yields often come with liquidity risks. The harsh reality of the market is that when prices plummet sharply and panic spreads, it is often the moment when users urgently need to withdraw funds, making it easy for a run to occur. The fact that Huobi HTX has had zero risk events in its earning business for 15 months is one of the most noteworthy aspects of this phase.

The reason behind this is Huobi HTX's solid foundation built on 13 years of safe operations, along with extensive risk control measures in its capital mechanisms, including dynamic liquidity management, redemption pressure testing, and risk isolation of yield pools, ensuring that users can normally purchase, redeem, and obtain returns in different market environments.

Additionally, as of now, Huobi HTX has publicly disclosed Merkle tree reserve proof data for 43 consecutive months, using a continuously transparent asset disclosure mechanism to combat trust anxiety during industry cycles. After all, for Huobi HTX: scale can expand, but risk control and safety are always non-negotiable bottom lines.

In hot asset products like $TRUMP savings, this risk control capability faces even higher challenges.

As a typical PolitiFi asset, the price trend of $TRUMP is highly correlated with market sentiment, political events, and meme dissemination, exhibiting volatility far exceeding that of traditional mainstream assets. The difficulty with such products lies not only in the yield design itself but also in how to balance user liquidity needs, holding experience, and platform capital stability in a high-volatility environment.

Huobi HTX's core approach to this is: "hot assets + yield subsidies."

While retaining the savings mechanism, the platform provides users with an asset management experience of "earning while holding" through additional yield subsidies. Users can maintain their ability to participate in hot market trends while continuously earning returns during their holding period, thereby reducing opportunity costs and short-term selling pressure in a purely holding state.

• Give "options" to different users

The stratification of crypto users is more pronounced than in traditional finance: large clients seek customization, retail investors care about convenience and transparency, and new users need friendly guidance.

In the past 15 months, Huobi Earning has completed the construction of a three-product matrix:

Simple earning: Covers over 300 cryptocurrencies, with one-click operations for fixed and flexible savings, meeting the needs of inclusive users;

Structured products: Including shark fin and other strategy products, catering to advanced yield needs;

On-chain earning: Upgraded Yubi Treasure, expanding on-chain earning scenarios.

In this evolution from "inclusive wealth management" to "refined layered asset management," the "VIP savings" product tailored for high-net-worth individuals is undoubtedly a landmark step.

In 2026, the market will experience both fluctuations and structural opportunities, while ordinary savings yields continue to decline. Many high-net-worth users find themselves in a dilemma: large idle funds yield low returns, and pursuing high yields requires sacrificing liquidity.

Recognizing this, Huobi HTX decisively launched the USDT VIP savings product, deeply binding it with the Prime membership system, with a maximum annualized yield of up to 9%, far exceeding the market's average ordinary savings of less than 2% during the same period.

More importantly, the product still adheres to the savings mechanism: supporting on-demand access, hourly compounding, and automatic purchases, allowing large funds to achieve higher yields while maintaining liquidity.

From inclusive savings to VIP exclusivity, from standardized strategy products to on-chain scenario extensions, Huobi Earning has built a complete asset management system covering different risk preferences, capital sizes, and yield needs, enabling every type of user to find a truly suitable allocation method.

• Integrate "earning" and "trading"

For a long time, the industry's understanding of earning business has largely remained at "idle fund appreciation." However, Huobi HTX is attempting to redefine earning as the central hub of capital management within the entire trading ecosystem.

Based on this idea, Huobi HTX has proposed a very clear user path: "Trade when there is a market, earn when there isn't," allowing assets to always be in a state of high operational efficiency through automatic earning, targeted rights, and an integrated trading-earning experience.

For users, no asset is left idle; for the industry, this positive internal cycle of "listing - trading - wealth management" may be the ultimate direction for the evolution of exchange forms.

15 Months of Accumulation: Long-termism Embedded in "Genes"

Over the past 15 months, Huobi HTX's earning business has continued to grow, with the total number of users surpassing 600,000, a year-on-year increase of 66.47%; the total subscription amount has increased by 31.39% year-on-year; and total user earnings have grown by 31.52% year-on-year. Multiple core indicators have reached new highs, providing a noteworthy sample for the development of long-term yield products in the crypto industry.

First, there is the continuous expansion and improvement of the product system. Currently, Huobi Earning covers over 300 cryptocurrencies, with a total of over 390 earning projects launched, gradually forming a complete product matrix that includes stablecoins, mainstream assets, hot assets, and on-chain earning scenarios. Correspondingly, the cumulative management scale of the platform's fixed and flexible savings products has reached tens of billions of dollars, with the scale of core stablecoins achieving double-digit growth for four consecutive quarters.

Structured products are also maintaining rapid growth. The shark fin product has held a total of 292 sessions, with a cumulative subscription scale of nearly $1 billion.

At the same time, Huobi HTX is continuously strengthening the interactivity between its earning business and platform ecosystem.

In the past year, the platform has held 13 "Earning Days" events, attracting tens of thousands of users and bringing in net capital inflows of tens of millions of dollars. Coupled with operational mechanisms like Launchpool airdrops and hot asset linkages, the earning business has begun to take on a more important role in user retention and capital accumulation. Data shows that from October 11, 2025, to the end of the year, the scale of stablecoin capital accumulation increased by 64.15%. During the 8 Launchpool events, nearly 300,000 users participated.

More important than growth is stability.

As of now, Huobi Earning has maintained zero risk events for 15 consecutive months.

Indeed, in a market filled with FOMO sentiment and accustomed to quick profits, when a business segment is willing to rigorously focus on underlying risk control, patiently refine its product matrix, and genuinely listen to users' asset anxieties, the path of long-termism—though "difficult yet correct"—not only proves viable but can also unleash astonishing commercial potential.

Final Thoughts

Every cycle in the crypto industry is reshuffling the players.

In the FOMO era, those who win are the best storytellers; in the era of long-termism, those who will succeed are the ones who understand users best, respect risks most, and possess the greatest patience.

Huobi HTX believes that crypto finance is entering a more mature stage of development; believes that users deserve to be served long-term and seriously; and also believes that, compared to short-term noise, stability, transparency, and sustainability are the true capabilities that can transcend cycles.

In the next 15 months, Huobi Earning will continue to walk this path.

About Huobi HTX

Huobi HTX was established in 2013 and has evolved over 12 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem, covering digital asset trading, financial derivatives, research, investment, incubation, and other businesses.

As a leading global Web3 portal, Huobi HTX adheres to a development strategy of global expansion, ecological prosperity, wealth effects, and safety compliance, providing comprehensive, safe, and reliable value and services for virtual currency enthusiasts worldwide.

For more information about Huobi HTX, please visit https://www.htx.com/ or HTX Square, and follow us on X, Telegram, and Discord. For further inquiries, please contact glo-media@htx-inc.com.