Ripple has reached a multi-year partnership with the University of Florida, and the XRP logo will appear on the field

Ripple has reached a multi-year marketing partnership with the University of Florida, and the XRP logo will appear at Ben Hill Griffin Stadium, on digital platforms, and on Gainesville event branding starting this football season. The University of Florida Athletic Department officially announced the news on Friday.

In addition to brand exposure, Ripple has also committed to providing financial and technological education support for University of Florida student-athletes and the broader campus community, covering both traditional finance and digital assets. University of Florida Athletic Director Scott Stricklin stated that Florida has a long history of embracing innovation and technology, and Ripple has become an innovative leader in the fintech space, looking forward to XRP joining Gator Nation.

This is Ripple's latest foray into college sports marketing, having previously signed a multi-year agreement with the University of Kansas earlier this year to feature the XRP logo on Jayhawks basketball team jerseys. At the time of the announcement, the price of XRP was approximately $1.41, up 0.6% in 24 hours, and up about 34.9% over the past 30 days, but still down about 49.8% over the past year. Additionally, demand for spot XRP ETFs has recently cooled, with fund flows remaining flat on September 4, with a cumulative net inflow still around $1.6 billion.