Binance launched wealth management services, listing 11 U.S.-listed ETFs

Cryptocurrency exchange Binance has launched a wealth management service, providing users access to 11 U.S.-listed exchange-traded funds (ETFs) that focus on short-term U.S. Treasury bonds and investment-grade bonds. The new Binance Earn product categorizes the ETFs into three types based on investment duration (ranging from less than six months to over a year): cash management, stable income, and enhanced yield.

Users can browse available ETFs and place orders through Binance Earn, with the purchasing process completed via the exchange's stock trading service. Binance states that investors can receive economic benefits from the stocks, including price fluctuations and cash dividends. Unlike tokenized stocks, users purchase actual ETF shares through this service. Binance provides the interface, while Nest Trading routes orders to Alpaca Securities for trade execution and securities custody.

This wealth management service is Binance's latest initiative to expand its traditional financial business. Earlier this month, the exchange added physical delivery options for over 1,000 U.S. stocks and ETFs, with its existing stock products already covering more than 7,000 stocks and ETFs. A survey by PwC last year showed that over 80% of respondents believe tokenization will enhance the global coverage and 24/7 accessibility of the ETF market within the next three years.