Block, under Jack Dorsey, launched a Bitcoin advertising campaign to promote everyday payments with Bitcoin

According to Bitcoin Magazine, Jack Dorsey's payment company Block has announced the launch of its first Bitcoin consumer advertising campaign, aimed at encouraging people to use Bitcoin as a medium of exchange and to make Bitcoin "everyday currency." The campaign slogan is "Some things don't make sense. Bitcoin does." The advertisements depict scenes of Americans complaining about rising living costs and Wall Street bankers receiving government bailouts.

Miles Suter, head of Block's Bitcoin business, stated that the company focuses on creating financial products that make everyday life more convenient, and this advertising campaign is the first large-scale showcase of a centralized financial system for Bitcoin. The campaign will run from Thursday on YouTube, X, Meta, Instagram, and Fox Sports television channels until December 31, and will be aired before select screenings of "Avengers: Endgame" and "Dune Part 3."

Dorsey left Twitter in 2021 to focus on payment business and Bitcoin adoption, and has expressed a desire for Bitcoin to become a global currency. Block's Cash App allows users to buy, sell, and send Bitcoin, while Square accepts Bitcoin payments through the Lightning Network. The company also launched a modular Bitcoin mining machine last year to reduce costs for miners in maintenance and equipment replacement.