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Airdrop refers to a marketing strategy where cryptocurrency projects distribute tokens for free to specific user groups, usually to promote new projects, reward community members, or increase token liquidity. Airdrops can be conducted in various ways, such as holding specific tokens, participating in community activities, or completing specific tasks. The purpose of an airdrop is to expand the user base, enhance project visibility, and incentivize user participation in the ecosystem. While airdrops can bring short-term market activity, they may also lead to token price fluctuations and speculative behavior.
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